Trojans’ business venture aims to make NFTs more accessible and sustainable
Many people don’t even know what an NFT is (it’s a “non-fungible token”) or how to buy one. This Trojan startup aims to take care of that.
Dessert entrepreneur and USC alumnus bakes up sweet success
Zac Coughlin, who earned his bachelor’s degree in communication in 2021 at USC Annenberg, has gone on to become one of the few Black bakers in Los Angeles.
USC Stevens Center for Innovation showcase highlights student startups
Student entrepreneurs pitch their business ideas with funding and other support on the line.
How a USC Architect Turned His Design Talents to Making Innovative Furniture
An architect-turned-woodworker draws inspiration from the natural world.
USC to lead innovation consortium as part of $15 million federal grant
Along with seven other collaborating research universities, USC Viterbi will help cultivate deep technology businesses in the western U.S.
Off the Field, USC and UCLA Make for a Better Los Angeles Together
Bruins and Trojans can all get along when it comes to creating a livable urban future.
Now Might Be a Great Time to Invest in Health Care
Entrepreneur and investment expert Jay Goss made a career out of betting big on disruption and health innovation.
USC alum Saud Siddiqui wants to revolutionize how future doctors learn
After a Trojan tenure that mixed biology and entrepreneurship, Saud Siddiqui helped develop the educational software SketchyMedical.
A USC Grad and Popcorn Entrepreneur Makes Good Eats His Business
A kernel of inspiration and a serious love of puffed snacks led USC alum Matt Bercovitz to become the popcorn king of Chicago.
Student-led fund supports entrepreneurship among fellow Trojans
The Student Capital DAO, created by USC Viterbi students, will provide participants with milestone dependent micro-grants — small cash sums each time an agreed-upon milestone is reached.
USC and UCLA join forces for online hackathon aimed at solving COVID-19 problems
The rival universities are uniting for Hack for Hope and pursuing innovative solutions to the pandemic’s unprecedented economic disruption.
USC Iovine and Young Hall Fosters Disruption By Design
USC Iovine and Young Hall brings together students pursuing a combination of design, technology and business.
Can’t find time for the people who matter most? There’s an app for that
Wellsayer, an app developed by an entrepreneurial USC Gould student, focuses on well-being by helping users schedule and manage relationships.
Venture Capitalist Pocket Sun Banks on Women’s Businesses
The USC Marshall grad brings venture capital know-how to female entrepreneurs to grow their potential.
USC Marshall/Greif Incubator welcomes its 100th company — by doing things a bit differently
The center launched in 2015 to help startups reach the next level of success.
USC small business program is a key ingredient for Boyle Heights restaurant
Co-owner’s experience in Bridges to Business program helps her spread the word on Mesoamerican fare at Milpa Grille.
The Trojan Alumni Behind Businesses at USC Village
Whether you’re looking for an iced latte, tasty bite or a fast way to get across campus, USC Village’s Trojan-owned business have you covered.
USC Alumni Entrepreneurs Tap into Trojan Family Network
The USC Alumni Entrepreneurs Network offers social, educational and career-oriented events for enterprising Trojans.
From Away to Everlane, why are direct-to-consumer brands the hot retail trend?
USC experts explain what’s behind the sweeping switch from brick-and-mortars to online-only brands.
Trojan takes passion for gaming and turns it into ‘the world’s first esports gym’
E-Coliseum co-founder Rustin Sotoodeh didn’t even see games as a career option until he crossed paths with a USC Marshall entrepreneurship expert.
USC Iovine and Young Academy celebrates its first graduating class, with help from will.i.am
The musician and entrepreneur joins in the celebration of 30 problem-solver students who break the traditional mold.
USC Iovine and Young Academy’s First Graduates Defy the Status Quo
Innovators, thinkers, disruptors and problem solvers: The academy’s inaugural class heads into the world ready to tackle its challenges.
USC Iovine and Young Academy graduate Macki Alvarez-Mena reboots her childhood business
An entrepreneur at age 12, she now looks back at her time at USC and a bright future ahead with her tote bag business.
Food truck project lets students make bottom-line decisions
The concept teaches entrepreneurial Trojans a few tasty lessons on licensing, food handling and preparation.