Trojan takes passion for gaming and turns it into ‘the world’s first esports gym’
E-Coliseum co-founder Rustin Sotoodeh didn’t even see games as a career option until he crossed paths with a USC Marshall entrepreneurship expert.
USC Iovine and Young Academy celebrates its first graduating class, with help from will.i.am
The musician and entrepreneur joins in the celebration of 30 problem-solver students who break the traditional mold.
USC Iovine and Young Academy graduate Macki Alvarez-Mena reboots her childhood business
An entrepreneur at age 12, she now looks back at her time at USC and a bright future ahead with her tote bag business.
Food truck project lets students make bottom-line decisions
The concept teaches entrepreneurial Trojans a few tasty lessons on licensing, food handling and preparation.
Find success in everyday life by thinking more like an entrepreneur
Even if you don’t own your own business, USC’s Noam Wasserman notes, an entrepreneurial mindset can help bring success in other areas of life like marriage, career and more.
Kobe Bryant, at USC Marshall event, shares his grit and competitive edge
The pro basketball great and Academy Award winner is blunt as ever in a special appearance at USC.
will.i.am named speaker for USC Jimmy Iovine and Andre Young Academy’s first commencement
The creative innovation adviser works with technology and consumer products companies from around the world.
From startup to Google and beyond: Analytics expert takes on financial technology
Brett Crosby’s small company created software that led to the service tracking website analytics.
Trejo’s Tacos sees opportunity to serve the community with new shop at USC Village
The eatery combines food, philosophy and entrepreneurship for actor Danny Trejo, who teams up on it with two Trojans.
Saving the lives of hospital patients with one simple app
USC Viterbi biomedical engineers develop a system that tracks vital signs of patients from admission to discharge.
Recent grad turns food waste into big opportunity for sustainable business
Trips to trendy juice bars help Mork Family Scholar realize how fruit and veggies end up in the trash.
First USC Marshall summit for female entrepreneurs exceeds expectations
Hundreds of investors, executives, thought leaders and students turn out for an all-day event focusing on recruitment and support.
Power professionals make a case for intellectual property
Driving more than $6 trillion in annual output, I.P. has become a critical area of interest for future entrepreneurs and business leaders.
Trade secrets need love, too: USC Marshall offers entrepreneur’s guide to intellectual property
A groundbreaking fall course introduces important but often overlooked fundamentals of patents, copyrights, trademarks and more.
Taco Wednesday and selfies help alum bring old-school restaurant into the Instagram age
Omar Lopez changed his family’s decades-old Mexican nightclub using entrepreneurial skills learned at USC Marshall.
Students create app to improve post-stroke care
The app, created by four USC Viterbi undergrads, will vie for funding at the Grand Challenge business model competition.
At 45, a USC entrepreneur finds the ideal graduate program in her own backyard
Kimberly Kelly-Rolfe builds a one-stop shop for the accounting, bookkeeping and payroll needs of small businesses.
MBA student combines education and enterprise to guide teens toward college
✌ Class of 2017: The daughter of migrant farm workers is opening a company aimed at helping the underserved.
Retail armageddon: More bankruptcies in four months than all of 2016
USC experts talk about big changes in the retail market as storefronts close in the face of ‘e-tailers’ and big boxes.
USC Viterbi entrepreneurs aim to help surgeons see cancer better
Engineering school competitions teach young entrepreneurs about intellectual property and how to deliver an effective pitch
Trojan turns temporary paralysis into innovation for older adults
$20,000 award from alumni supporters enables student to develop product that will help aging and disabled people stand.
USC Marshall’s top 10 podcasts about entrepreneurship
Listeners can tune in for inspiration on starting that next big business.
In memoriam: Thomas J. O’Malia, 72
The entrepreneur was a USC Marshall faculty member for 31 years and twice led what is now the Lloyd Greif Center for Entrepreneurial Studies.
Marine Corps veteran’s small business is getting bigger — thanks to USC Village
Ken Mulvey builds a thriving company with lessons learned from USC’s Bridges to Business Success Program.