Trojans’ business venture aims to make NFTs more accessible and sustainable
Many people don’t even know what an NFT is (it’s a “non-fungible token”) or how to buy one. This Trojan startup aims to take care of that.
Largest ever study of tobacco content on social media links exposure to tobacco use
A global analysis of 29 studies led by researchers at the Keck School of Medicine of USC finds tobacco-related content on social media may recruit young users.
USC Annenberg online student looks to tackle ethical challenges in the digital media landscape
Kristina Thomas, member communications manager for YouTube TV, knew that graduate school was a crucial next step to becoming a thought leader in the digital media industry. USC was the right place for her.
USC researchers know what you did on Venmo — and they’re not alone
The popular social payments app makes user profiles, payment notes and friend lists public by default. That’s laid the groundwork for millions of privacy leaks.
Students explore podcasting through new interdisciplinary program
USC’s Communication and Journalism, Dramatic Arts, and Cinematic Arts schools join forces to help budding storytellers master the medium.
Combining storytelling and data to charter a new course in her digital media career
Christina Schucker loves her job in the auto industry but needed to learn more about audience strategy to move ahead. That’s where USC Annenberg’s online Master of Science in Digital Media Management program comes in.
Reimagining AI: How values-driven artificial intelligence can reshape the way we communicate
USC Annenberg faculty, students and alumni are exploring the immense potential — and the often less-obvious pitfalls — presented by such technologies as algorithms, bots and machine learning.
USC Annenberg’s resident Olympics expert has a front-row seat at his 12th Games
Award-winning sportswriter and journalism professor Alan Abrahamson is considered one of the world’s foremost authorities on the Olympic movement.
USC Marshall announces launch of VanEck Digital Assets Initiative
A $5 million gift will support the study of the business opportunities of blockchain technology.
USC Kaufman alums turn their interdisciplinary college experience into a full-fledged art business
Young entrepreneurs learn how to start a small business and thrive while helping today’s USC Kaufman students make their media mark.
Prayer apps are flooding the market, but how well do they work?
A scholar of Christian spirituality argues that prayers are meant to bring together a faith community — something apps aren’t likely to achieve.
Infrastructure law: High-speed internet is as essential as water and electricity
Congress finally recognizes that broadband access “is essential to full participation in modern life in the United States,” a USC researcher who studies internet policy and digital inequality notes.
TikTok’s ‘Forget Me Nots’ challenge keeps USC’s Patrice Rushen in the spotlight
The USC Thornton professor’s work seems to be everywhere, from symphony halls to viral videos featuring her 1982 dance hit.
USC Digital Libraries digitizes rare, 100-year-old photos of Unknown Soldier’s burial
It’s part of a five-year, government-funded project under which USC is digitally preserving historic photographs, documents, audiovisual recordings and visual media from all branches of the U.S. military services.
Tech Can Push Us Apart, but These Games and VR Build Empathy
Meet the digital creators who are using tech to make us feel a little more human.
Alumni bring athletes’ Olympic stories home to NBC local stations
Brad Luck and Fernando Hurtado talk about the differing paths that took them from USC Annenberg to Tokyo.
A Young Alum’s Job-Hunting Tips for New Grads
Beverly Pham, an editorial designer at Fox Sports, shares lessons from her career journey.
Digital social media skills help graduate bridge her tech and creative interests
At first, influencer Meghan Wainwright didn’t see any connection between her job at the consulting firm Accenture and her lifestyle blog, but that all changed.
‘Reopen’ protest movement created and boosted by fake grassroots tactics
A USC Annenberg fellow notes that powerful forces are egging on the protests — forces who want their influence to remain secret.
Cringing at How Teens Talk? Surprise — Language Changes
From gender-neutral words to textspeak, language often has undergone controversial shifts — and no amount of grumbling can stop it.
Examining a video’s changes over time helps flag deepfakes
A USC Information Sciences Institute team has found a new and seemingly more accurate way to aid in deepfake video detection.
Scientists’ discovery could mean less-expensive smartphones, TVs
Iridium has been generating light and color for screens on smartphones and TVs, but it’s the rarest metal on Earth. USC scientists found a way to make copper work.
How athletes are building and leveraging their personal brands
USC experts join with the NFL to guide players on everything from public speaking to social media.
How to Teach Against Hate? Lean on Genocide Survivors
Learning from eyewitnesses of some of history’s darkest moments, educators strive to teach the power of decency and respect.