Public relations major reaches for the stars with Blue Origin internship
USC student Ian Solano was the first communications intern in the space company’s history, a unique opportunity for the admitted Star Trek aficionado.
USC Annenberg launches new online master’s program in digital media management
The program will prepare managers to better understand the evolving media landscape while making data-driven, ethical decisions and building a more equitable future through diverse teams.
Netflix’s big bet on foreign content and international viewers could change how people see the world
TV and movies are one way that people make sense of the world, USC Annenberg’s Paolo Sigismondi notes — but they can be inaccurate, incomplete or misleading.
USC and Penn launch Annenberg Center for Collaborative Communication
The new center will be a home for reimagining how communication can address issues like health care, data privacy, cultural and demographic change, and media literacy.
What today’s conspiracy theories have in common with ancient ones
From the Knights Templar to the moon landings and QAnon, conspiracy theories are nothing new. Two USC Dornsife experts offer a look at what’s behind the original “fake news.”
At USC Annenberg, former Coast Guard officer supports fellow veterans — and her career goals
Athena Fleming, a veteran and student in the online Master of Communication Management program, dreamed of attending USC after attending basketball camps taught by alumna Cheryl Miller.
Kyle Henley to join USC as senior vice president of communications
The veteran communications leader and Southern California native will provide strategic direction on how to best share the university’s academic vision and community impact.
Expect political polarization and fake news to persist throughout 2021
New survey results from USC Annenberg’s Center for Public Relations deem it unlikely that a Joe Biden presidency will inspire national unity or limit the spread of conspiracy theories.
Students explore how the pandemic is disrupting social and cultural rituals
A course on communication and technology at USC Annenberg examined COVID-19-related changes to our daily practices, environments and relationships.
Companies are struggling to engage with today’s activists — a new survey explores why
A USC communications expert notes that companies have little experience working with activists, and have struggled with the rise in activism — not just among the public but among their employees.
PR pros dissect what drives today’s activists
USC Annenberg’s Center for Public Relations surveyed more than 1,000 industry leaders and students on how to best work alongside this new generation of activists.
USC Annenberg faculty and alumni bring digital security to the forefront
From safeguarding elections to protecting sources, clients and brands, USC professors and alums are preaching the value of secure communications and digital literacy.
Cringing at How Teens Talk? Surprise — Language Changes
From gender-neutral words to textspeak, language often has undergone controversial shifts — and no amount of grumbling can stop it.
USC Annenberg dean has advice for aspiring journalists: Get used to change
Willow Bay notes that the shifting media landscape means journalists — and USC’s communications school — need to adapt and be flexible.
High school storytellers sharpen their skills at USC Annenberg
Los Angeles-area students learn about careers in communications, journalism and multimedia during a monthlong summer academy.
How One Sports Fan Went Behind the Scenes of the NFL
Handling the complicated logistics behind NFL game broadcasts is all in a day’s work for USC Annenberg alumnus Jacob Ullman.
Actress Anna Faris brings her podcast skills to the front of the class
Teaching “Creating the Hit Podcast” is a logical step for Faris and Sim Sarna, who co-founded the popular Anna Faris is Unqualified.
Addicted to your smartphone? Half of teens in U.S. and Japan say they are
First study to compare data from both nations reveals teenagers and parents feel distracted and anxious due to device use.
Stakes are high as Apple prepares to unveil the iPhone 8
USC digital communications expert Jeffrey Cole says the new device needs to wow its fans or the tech company risks a big loss of momentum.
These Sports Broadcasters Do What They Love
If you follow L.A. sports, chances are you’ve seen Trojans Taylor Felix and Kelli Tennant on the field and in the booth.
A look at the modern-day diplomat’s tools of the trade (like hashtags)
The USC Center on Public Diplomacy’s Summer Institute offers training on how to assess a country’s diplomatic effectiveness.
USC communications expert looks at Facebook and political bias
The revelation that Facebook’s trending box was curated by human beings is a reminder of the power of social media.
USC Annenberg, Viterbi schools form unique partnership
Two new programs will give students a mix of communications and technological skills, finding new ways to deliver news.
CEO takes the reins of USC’s Strategic Public Relations Center
It’s the first time the center has been led by a standing chief executive officer.