Illustration by Justin Renteria
Business Without Boundaries
USC business professors explain how to succeed on the world stage.
(Photo/Meiko Takechi Arquillos)
Business Without Boundaries
At USC’s business school, students hail from 92 countries and its alumni are spread across 120 countries.
(Photo/Meiko Takechi Arquillos)
Business Without Boundaries
In an increasingly globalized business world, USC Marshall prepares students for success on the world stage.
Marilyn Beaudry-Corbett '53, 'MS '61 with her husband Don Corbett. | Photo by Brian Morri
A Gift for Business
Marilyn Beaudry-Corbett, a trailblazing USC Marshall alumna, helps women pursue MBAs.
USC’s Nicole Gordillo, left, and Jennifer Dyer, executive director of the USC Stevens Center for Innovation, center, with AEN members Josh Berman, Ravinder Karwal and Samit Varma. | PHOTO BY WILL CHIANG
Ready, Set, Startup
Entrepreneurs and startup founders tap into the Trojan Family network.
At Brittingham Social Enterprise Lab, students tackle global challenges. | ILLUSTRATION BY JOE CARDELLO
Point of Impact
Students improve lives through sustainability and profitability at the Brittingham Social Enterprise Lab.
Start Me Up
Get some quick takes on enterprising Trojans who launched their own business ideas while still in school.
Photo by Hans Gutknecht/LA Daily News Staff Photographer
Chasing Dreams
Already a successful wealth manager, a young Trojan basketball player sets his sights on becoming a doctor.
New Fertitta building photographed on Sept. 15, 2016.
(Photo/Susanica Tam)
Best in Class
USC Marshall’s new academic hotspot opens for business thanks to USC Trustee and alumnus Frank J. Fertitta III and his wife, Jill.
PHOTO BY GUS RUELAS
Our Town
Trojans are behind some of the high-profile developments in downtown Los Angeles.
Start Me Up
These unique ventures from USC alumni caught the attention of major tech companies.
Illustration by Lincoln Agnew
Start Me Up
Los Angeles may not be the first name that jumps to mind when it comes to tech startups. But Silicon Beach is flourishing, and USC plays a starring role.
Ashish Soni is founding director of the USC Viterbi Startup Garage and the Viterbi Student Institute for Innovation. Photo by Gus Ruelas
Start me up
Ashish Soni preaches the benefits of hunger, heightened awareness and, yes, failure.
Illustration by Lincoln Agnew
Start Me Up
USC entrepreneurs have lots of places to turn for help with everything from funding to mentorship.
Photo courtesy of Mark Rightmire, The Orange County Register
Bottle Service
A Trojan tackles owning and operating a winery — all without quitting his day job.
New USC Trustees (from left) Tracy Sykes, David Bohnett, Jeanie Buss, Kathy Leventhal and Kris Popovich (Photo by Gus Ruelas)
Welcome to the Board
Dedicated supporters join the USC Board of Trustees.
USC President C. L. Max Nikias with Gen. David Petraeus (Photo by Gus Ruelas)
President's Page
USC is uniquely equipped to strengthen the economy through innovation.
PHOTO BY MICHELA RAVASIO/STOCKSY
Elder-Care Apps
A gerontologist brings tech to an overlooked demographic: seniors.
Philadelphia Inquirer © 2015. All Rights Reserved.
Money Money
For USC’s Jacob Soll, it’s time that good accountants get the respect—and historical spotlight—they deserve.
Photo by Emil Kara
Drink to Your Health
An enterprising USC Marshall alum finds a unique niche at the intersection of food, health and Amish farming.
The Ikettes (Photo by Michael Ochs Archive/Getty Images)
Pop Secret
What holds the secret to chart-topping musical success? Hint: Don’t go it alone.
Photo by Caroline Ashkar
Dining at SC
An entrepreneur on the rise started with an underground supper club run out of a USC student apartment.
Photo by Armando Brown
Friends in the Business
The Trojan Entertainment Network (TEN) for the entertainment world now numbers nearly 2,000 members.
Movers and Shakers
The USC Iovine and Young Academy welcomes its first class of innovators, artists and entrepreneurs.
Photo courtesy of William J. McMorrow
Global Outlook
A gift from William J. McMorrow prepares USC Marshall students for international real estate.
Benioff AP Photo/Chris Stewart
Wise Words from Alumni
At USC’s commencement for the class of 2014, Marc Benioff shared his life lessons for success and happiness.
Los Angeles Ale Works co-founders John Rockwell (left) and Kristofor Barnes (Photo/Geoff Kowalchuck)
POPPING BUBBLY
John Rockwell and Kristofer ‘Kip’ Barnes aim to bring L.A. Ale Works to life.
Photography by Dustin Snipes
Business-minded
She loves game-changing thinkers. Meet Anna, of the students from the first class of the World Bachelor in Business program.
Photography by Dustin Snipes
Business-Minded
She speaks English, Mandarin, Cantonese, some Spanish and now she’s learning American Sign Language. She’s got a head start on USC Marshall’s global business program.
Photography by Dustin Snipes
Business-Minded
He loves clean fonts and classy design. Meet one of the students from the first class of the World Bachelor in Business program.
Business-Minded
Globe-trotting Millennials are taking on our interconnected economy through USC’s World Bachelor in Business.
California Cool
USC alumni aren’t just entrepreneurial; they’ve also got design flair with a Southern California influence.
Photo by David Zentz
Cultivating Creativity
Jimmy Iovine and Andre Young (Dr. Dre) invest $70 million to prepare USC students who’ll shape the future.
Director Erica Muhl, left, and music industry giants Jimmy Iovine and Dr. Dre (Andre Young) with USC President C. L. Max Nikias. Photo by Steve Cohn
President's Page
We will prepare stellar artists to be effective entrepreneurs and singular businesspersons to be great artists.
Students in USC’s Social Innovation Design Lab are learning to use design thinking to solve challenges and find new opportunities. Photo by Alicia Di Rado
Business of Change
Creativity can combine with business principles to solve societal challenges—and turn a profit.
M. Hashem Pesaran is an eminent economist who joined USC Dornsife in 2012. (Photo/Dietmar Quistorf)
By the Numbers
This number-cruncher makes the so-called dismal science accessible.
Workers in critical industries like health care, logistics and agriculture should be rewarded with respect and better pay. (Illustration/Harry Campbell)
Future of Work
A sociology professor says the services of grocery store workers, agricultural laborers, caretakers and others need to be prioritized in America.
More flexible work arrangements are a likely outcome of COVID-19. (Illustration/ Harry Campbell)
Future of Work
From the gig economy to remote offices, USC business and policy experts imagine the future of work.
A new business model lets employees contribute to different areas based on their skills and interests. (Illustration/Harry Campbell)
Future of Work
At some businesses, in-house “gig marketplaces” allow employees to flex skills outside their normal job duties.
Many workers are seeking a return to urban offices, partly due to the appeal of nearby amenities. (Illustration/Harry Campbell)
Future of Work
As more companies go remote, the predicted demise of big cities — and their downtown working hubs — may be overblown, a USC real estate expert says.
Entrepreneur Jay Goss sees disruption in the health
care industry as a prime opportunity for innovation
and investment. (Photo/Jay Goss)
Value Judgment
Entrepreneur and investment expert Jay Goss made a career out of betting big on disruption and health innovation.
Many companies seek cheaper manufacturers, even if they are thousands of miles away from end users. (Illustration/Raymond Biesinger)
Supply and Demand
COVID-19 revealed the fragility of our complex supply chain logistics. Expert Nick Vyas believes we can make it strong, sustainable and pandemic proof.
(Photo/Courtesy of Matt Bercovitz)
Pop Star
A kernel of inspiration and a serious love of puffed snacks led USC alum Matt Bercovitz to become the popcorn king of Chicago.
Taste of Success
Trojans behind three popular hotspots explain what the view looks like from the inside.
(Illustration/Meryl Rowin)
Venture Forth
The USC Marshall grad brings venture capital know-how to female entrepreneurs to grow their potential.
Alumnus Peter Lee, CEO and co-founder of URB-E, returned to USC to open a storefront for his foldable electric vehicles. (Photo/ Gus Ruelas)
Village Vanguards
Whether you’re looking for an iced latte, tasty bite or a fast way to get across campus, USC Village’s Trojan-owned business have you covered.
USC Alumni Association’s Patrick Auerbach (far left) and Danielle Harvey Stinson (far right) join AEN members (left to right) Adam Mendler, Taryn Rose, Mark Friedman and Dee Murthy at a panel. (Photo/ Will Chiang)
Taking Care of Business
The USC Alumni Entrepreneurs Network offers social, educational and career-oriented events for enterprising Trojans.
2022 Alumni Awards winners pose with USC administrators: (Left to right) Associate Senior Vice President for Alumni Relations Patrick E. Auerbach, Beth Petak-Aaron, Adam Goldston, Alumni Awards Co-Chair Mary Tee, Ryan Goldston, Ramona Cappello, Mike Nyeholt, Alumni Awards Co-Chair Kevork Zoryan, President Carol Folt, Mary Bono, Jules Buenabenta, President, USC Alumni Association President John Iino. (Photo/Steve Cohn)
Top Trojans
At the 88th annual Alumni Awards gala in April, the Trojan Family celebrated notable leaders who showcase the best of the Trojan spirit. The 2022 USC alumni awards recipients were recognized for bringing distinction to the university.
