Bold initiative strengthens partnerships with local diverse businesses
Office of Business Diversity and Economic Opportunity will connect with small businesses owned by minorities, women and veterans.
Now Might Be a Great Time to Invest in Health Care
Entrepreneur and investment expert Jay Goss made a career out of betting big on disruption and health innovation.
Business closures and partial reopenings due to COVID-19 could cost the U.S. trillions
As coronavirus infections spread throughout America, a USC study projects that the country stands to lose $3 trillion to $4 trillion in GDP over the next two years.
Many employees feel underappreciated at work and would like a ‘thank you’ more often
Most workers — regardless of age or gender — would also prefer to receive written thanks and find them more meaningful than public praise, a new USC study has shown.
Regulators can help clear the way for entrepreneurial energy companies to innovate
Giving state-level regulators more discretion in approving hydropower facilities in the United States led to faster adoption of the clean technology, a USC researcher and colleague find.
When it comes to food, consumers confuse beauty with nutrition
According to new USC research, many people believe that pretty food is more natural and healthier — and companies, advertisers and restaurants know it.
USC alum Saud Siddiqui wants to revolutionize how future doctors learn
After a Trojan tenure that mixed biology and entrepreneurship, Saud Siddiqui helped develop the educational software SketchyMedical.
Researchers rejoice: USC reopens on-campus federal data center
USC Marshall professors played a key role in bringing the university’s Federal Statistical Research Data Center back online.
Workers and companies face new legal and financial threats as pandemic continues
Staying in business and staying financially solvent are part of surviving a pandemic. USC experts talk about stresses and uncertainties for employees, their employers and the unemployed.
A USC Grad and Popcorn Entrepreneur Makes Good Eats His Business
A kernel of inspiration and a serious love of puffed snacks led USC alum Matt Bercovitz to become the popcorn king of Chicago.
Legal research task force aims to assist small businesses with COVID-19 questions
The USC Gould project offers law students the opportunity to help small businesses that are unclear about evolving health and safety guidelines.
Big names help students make sense of business in a COVID-19 world
Two new USC Marshall classes will assist Trojans of all majors — not just business — in better understanding how the pandemic has affected financial markets and the economy.
USC professor’s DIY online teaching hack to engage students goes viral
Emily Nix wants to excite and captivate the students in her economics course this fall. With less than $60 in materials, here’s what she cooked up.
What’s ahead for the U.S. economy after the pandemic? President Folt and Dean Garrett discuss
USC Marshall’s new dean, Geoffrey Garrett, sits down for a conversation with President Carol L. Folt — and COVID-19 isn’t far from their minds.
Companies are struggling to engage with today’s activists — a new survey explores why
A USC communications expert notes that companies have little experience working with activists, and have struggled with the rise in activism — not just among the public but among their employees.
Greece enlists USC researchers to support data-driven reopening strategy
Two assistant professors from USC Marshall are part of the team assembled by the Greek government to build an AI-based project that will help the country safely reopen to tourism.
5 questions for USC Marshall’s new dean, Geoffrey Garrett
The former dean of Penn’s Wharton School describes his initial steps over the summer and his vision for the USC business school’s future.
Women’s salaries plummet after giving birth. Here’s one way to restore their earning power
Mothers take a much bigger and long-lasting hit to their income after having a child compared with new fathers. A USC researcher found a promising strategy to narrow the gap.
COVID-19 has hit women hard, especially working mothers
According to USC’s ongoing coronavirus survey, job losses, additional child care duties and mental distress have all disproportionately affected women since the start of the pandemic.
USC experts discuss Supreme Court ruling on LGBT workers
Monday’s landmark decision could extend protections to others, as well.
How has COVID-19 affected the gig economy?
USC Marshall’s Davide Proserpio answers five questions on the impact of COVID-19 on businesses like Uber and Airbnb.
Cruise ship doctor-turned-MBA student returns to duty during COVID-19
By day, Lauana Rodrigues Pereira Herbert helps her medical team respond to a global pandemic. At night, she studies for her MBA in USC Marshall’s International Business Education and Research program.
Passionate entrepreneur spent his final months at USC giving back
Before he graduated from USC Marshall, Gavin Doyle rallied several student organizations to help those suffering during the pandemic.
America’s least educated and lowest paid remain hardest hit by pandemic
The latest data from USC Dornsife’s ongoing coronavirus study also reveal that L.A. residents have fared worse financially than the national average.