Retired Air Force Lt. Col. Robert Kroener got called back to active duty during Vietnam and couldn’t participate in his own graduation ceremony at USC. Now, in 2021, he’ll get his chance.
Thanks in part to guidance from USC’s Bridges to Business Success Program, Javonne Sanders believes her company, Toss It Up Salad, is primed to provide the community with much-needed healthy options.
While film productions paused and movie theaters shuttered entirely, streaming services grew by leaps and bounds. USC experts examine what this means for all things entertainment.
Matthew Manos of the USC Jimmy Iovine and Andre Young Academy has brought together design leaders from all over L.A. to assist with this new digital program from Mayor Eric Garcetti’s office.
The USC Marshall alumna talks about the challenges still facing women leaders today, advises young women on what to look for when entering the workforce and shares her own USC memories.
Improved commutes and falling housing prices will benefit both new telecommuters and in-person workers in L.A., USC research finds.
Professors at USC Price examine the expected — and unexpected — consequences of so many companies and organizations pivoting to remote work.
Office of Business Diversity and Economic Opportunity will connect with small businesses owned by minorities, women and veterans.
Entrepreneur and investment expert Jay Goss made a career out of betting big on disruption and health innovation.
As coronavirus infections spread throughout America, a USC study projects that the country stands to lose $3 trillion to $4 trillion in GDP over the next two years.
Most workers — regardless of age or gender — would also prefer to receive written thanks and find them more meaningful than public praise, a new USC study has shown.
Giving state-level regulators more discretion in approving hydropower facilities in the United States led to faster adoption of the clean technology, a USC researcher and colleague find.
According to new USC research, many people believe that pretty food is more natural and healthier — and companies, advertisers and restaurants know it.
After a Trojan tenure that mixed biology and entrepreneurship, Saud Siddiqui helped develop the educational software SketchyMedical.
USC Marshall professors played a key role in bringing the university’s Federal Statistical Research Data Center back online.
Staying in business and staying financially solvent are part of surviving a pandemic. USC experts talk about stresses and uncertainties for employees, their employers and the unemployed.
A kernel of inspiration and a serious love of puffed snacks led USC alum Matt Bercovitz to become the popcorn king of Chicago.
The USC Gould project offers law students the opportunity to help small businesses that are unclear about evolving health and safety guidelines.
Two new USC Marshall classes will assist Trojans of all majors — not just business — in better understanding how the pandemic has affected financial markets and the economy.
Emily Nix wants to excite and captivate the students in her economics course this fall. With less than $60 in materials, here’s what she cooked up.
USC Marshall’s new dean, Geoffrey Garrett, sits down for a conversation with President Carol L. Folt — and COVID-19 isn’t far from their minds.
A USC communications expert notes that companies have little experience working with activists, and have struggled with the rise in activism — not just among the public but among their employees.
Two assistant professors from USC Marshall are part of the team assembled by the Greek government to build an AI-based project that will help the country safely reopen to tourism.
The former dean of Penn’s Wharton School describes his initial steps over the summer and his vision for the USC business school’s future.