Grad’s startup gives second life to students’ collegiate gear
COMMENCEMENT 2022: USC Viterbi graduate Patricia Garcia is winning accolades for her company that allows students to thrift their logo clothing and other branded items.
President Folt encourages business sustainability class to ‘engage people’s hearts’
The president — a biologist — notes that diverse perspectives are key to creating a more sustainable future, whether students come from backgrounds in business, engineering or the arts.
They met on their first day at USC; now they’re Army officers and run a near-million-dollar startup
COMMENCEMENT 2022: This month, Brian Femminella and Lucy Schafer will receive their diplomas, become military officers and continue to work on their music therapy app.
USC Marshall doctoral student looks at the intersection of politics, startups and corporate activism
COMMENCEMENT 2022: Hooding ceremony is bittersweet for Maurice J. Murphy, who wishes his mentor had lived to see what he’s accomplished.
Trojan interns turned full timers: Alums now oversee student hires
Lauren Cole, Isabella Dake and Anastasia Zavodnick mentor their own interns and turn to the USC School of Dramatic Arts’ Professional Development Center and the Trojan Family to hire students.
Incorporating sustainability in a business curriculum? USC Marshall is doing it
EARTH WEEK: Today’s business students want more sustainability content in their studies. Learn how USC’s business school is meeting the demand.
Lax regulation of U.S. cannabis market could have unexpected consequences
USC Schaeffer Center Senior Fellow Rosalie Liccardo Pacula warns of potential impact to public health.
After the Clippers inspire a career change, Trojan goes online to up her game
Natalie Wong had planned for career in marketing, but the basketball team gave her an opportunity in HR. She loved it, but knew she needed to change her game plan.
Is space travel just for billionaires? USC Price student aims to make the cosmos inclusive
Britt Adkins is working to ensure that the future of human development beyond Earth isn’t just for the elite — and she’s got more than a few ideas about what life may be like for people in space.
Dessert entrepreneur and USC alumnus bakes up sweet success
Zac Coughlin, who earned his bachelor’s degree in communication in 2021 at USC Annenberg, has gone on to become one of the few Black bakers in Los Angeles.
Football player, investor, author: Devon Kennard makes an impact
Now a player for the Arizona Cardinals, the USC Annenberg alum is leaving his mark in fields such as real estate to philanthropy.
How Russia’s invasion of Ukraine complicates green energy efforts in U.S. and Europe
USC Marshall’s Shon Hiatt, an expert in agribusiness and global energy, answers questions about how the war will impact prices, clean energy efforts and more.
Alum looks to electricity to revolutionize the rails
While he was an MBA student, Alex Peiffer and his co-founders came up with the idea of the autonomous Intramotev. Now they’re on the verge of rolling out the sleek, futuristic vehicle.
Alumnus’ billion-dollar software company for the trade industries is inspired by his blue-collar dad
Vahe Kuzoyan built software for his father’s plumbing business. That sparked the idea for ServiceTitan, a company now valued at nearly $10 billion.
USC faculty members win DARPA grant to study new ways of protecting financial data
The $1 million grant will fund work by Srivatsan Ravi and Pedro Szekely of the USC Information Sciences Institute and USC Marshall’s Larry Harris.
Cars, beer and cryptocurrency: Super Bowl ads set the stage for marketing to millions
When Super Bowl LVI kicks off Sunday, millions of Americans will be tuning in. But this is about more than just the Rams and Bengals. For marketers, it’s about potential sales.
Economist Matthew Kahn says human ingenuity is key to living with climate change
The USC Dornsife professor explains how market capitalism will help us adapt to the growing challenges unleashed by a warming planet.
USC Marshall announces launch of VanEck Digital Assets Initiative
A $5 million gift will support the study of the business opportunities of blockchain technology.
Alumna survives fire and autoimmune disease, then runs a Fortune 500 company
Catherine Liang beat personal struggles — and 14,000 other applicants — to win a one-month stint as CEO of The Adecco Group, an international staffing firm.
USC Stevens Center for Innovation showcase highlights student startups
Student entrepreneurs pitch their business ideas with funding and other support on the line.
Adverse environmental conditions impact a growing number of Angelenos, LABarometer survey finds
The second annual USC Dornsife-Union Bank LABarometer survey regarding sustainability and resilience examines how Los Angeles County residents experience and interact with their natural environment in the midst of a warming climate.
The U.S.’s Supply Chain was a Ticking Time Bomb. Here’s How to Rebuild It
COVID-19 revealed the fragility of our complex supply chain logistics. Expert Nick Vyas believes we can make it strong, sustainable and pandemic proof.
USC Kaufman alums turn their interdisciplinary college experience into a full-fledged art business
Young entrepreneurs learn how to start a small business and thrive while helping today’s USC Kaufman students make their media mark.
A new ratings industry is emerging to help homebuyers assess climate risks
Using big data, a new industry is assessing the risks of flooding and wildfire to an area due to climate change and government standards should be put in place to ensure reliable and accurate information.