USC Marshall student launches a digital game to change the world
Larissa Gurjão Pereira De Lima’s game teaches teams to tackle the most difficult problems facing organizations, governments and countries across the globe.
Crypto’s reckoning: Bankruptcies, congressional inquiry this week come in wake of FTX’s collapse
USC experts forecast the future of cryptocurrency ahead of congressional hearings on FTX debacle.
Award-winning student startup aims to revolutionize influencer brand deals
A computer science and economics duo has created a software company that streamlines the process.
Prices take flight ahead of Thanksgiving, Black Friday
Consumers may need to consider more cost-effective alternatives as compounding economic crises make it more expensive to enjoy holiday traditions we know and love. USC experts explain.
USC Marshall celebrates 10 years of helping veterans transition to corporate America
USC Marshall’s Master of Business for Veterans program has helped a decade of veterans make the adjustment from active duty.
Trojan’s hot sauce company addresses financial inequity in South America with a kick
USC Marshall social entrepreneurship alumna Antoinette Muñoz’s social impact company supports small scale Peruvian chili pepper farmers.
Yes, please post photos of your food
USC Marshall research finds that consumer-posted photos can predict restaurant success.
USC business, engineering schools launch joint undergrad degree: AI for Business
The innovative degree program will launch in fall 2023.
Q&A: New incentives could electrify the car market, but old roadblocks remain
California approved regulations banning the sale of new gasoline-powered cars and trucks by 2035, an action aimed at addressing climate change that could speed the nation’s transition to electric vehicles. How will incentives from the Inflation Reduction Act affect the hot electric vehicle market? USC Assistant Professor Hovig Tchalian weighs in.
Trojans’ business venture aims to make NFTs more accessible and sustainable
Many people don’t even know what an NFT is (it’s a “non-fungible token”) or how to buy one. This Trojan startup aims to take care of that.
Gift from insurance executive Peter Arkley to transform USC Marshall risk management program
The Arkley Institute for Risk Management will expand education, training, mentorship and internship opportunities for USC students.
USC Gould’s Small Business Clinic gives healthy meals start-up peace of mind
Second-year law student Megan Ricker provided budding entrepreneur Mackenzie Burgess with tools to run her business.
USC Trustee Dominic Ng to chair key government business advisory effort
Ng, a USC trustee since 2014, will chair the Asia-Pacific Economic Cooperation Business Advisory Council next year.
Defying gravity: One Trojan’s zero-G flight of a lifetime
Ever wonder what it feels like to float in space? USC Jimmy Iovine and Andre Young Academy student Anna Shaposhnik has a pretty good idea.
Putting communication and digital media literacy into action
As a chief architect at Microsoft, John S. Moh helps teams engage more authentically by improving collaboration and communication. Skills he learned online through USC Annenberg helped him do the same.
A very nontraditional career path: From the military to entertainment to business
Trojan Robbi Spencer has made the most of her diverse experience by combining her business background with her interest in psychology.
Trojan works to increase affordable housing in the Heartland
Air Force veteran’s business partner — his daughter — suggested he go back to school. USC was the right fit.
Corporations once existed to benefit the public — so, what happened?
In the 1980s, making shareholders rich became the priority. USC Gould’s Dorothy Lund notes. That’s unlikely to change, unless …
Exemplary Trojans Honored at 2022 USC Alumni Awards
At the 88th annual Alumni Awards gala in April, the Trojan Family celebrated notable leaders who showcase the best of the Trojan spirit. The 2022 USC alumni awards recipients were recognized for bringing distinction to the university.
‘Life is what you bake it,’ says lawyer turned baking mogul
Vallery Lomas left her career as a lawyer to focus on baking — and won the Great American Baking Show. Now she’s an acclaimed cookbook author.
Driven to advance health care, nonprofit director graduates with online MBA
COMMENCEMENT 2022: USC’s reputation drew Olivia Stroud to the university’s online MBA program.
Former Trojan offensive lineman has been driven to succeed from childhood — on and off the field
COMMENCEMENT 2022: Frank Martin II is a busy guy: He’s accumulated three USC degrees in six years, all while being a spokesman for Athletics’ Office of Diversity, Equity and Inclusion. Now he’s moving on to the world of venture capital.
Grad’s startup gives second life to students’ collegiate gear
COMMENCEMENT 2022: USC Viterbi graduate Patricia Garcia is winning accolades for her company that allows students to thrift their logo clothing and other branded items.
President Folt encourages business sustainability class to ‘engage people’s hearts’
The president — a biologist — notes that diverse perspectives are key to creating a more sustainable future, whether students come from backgrounds in business, engineering or the arts.