Alumna survives fire and autoimmune disease, then runs a Fortune 500 company
Catherine Liang beat personal struggles — and 14,000 other applicants — to win a one-month stint as CEO of The Adecco Group, an international staffing firm.
USC Stevens Center for Innovation showcase highlights student startups
Student entrepreneurs pitch their business ideas with funding and other support on the line.
Adverse environmental conditions impact a growing number of Angelenos, LABarometer survey finds
The second annual USC Dornsife-Union Bank LABarometer survey regarding sustainability and resilience examines how Los Angeles County residents experience and interact with their natural environment in the midst of a warming climate.
The U.S.’s Supply Chain was a Ticking Time Bomb. Here’s How to Rebuild It
COVID-19 revealed the fragility of our complex supply chain logistics. Expert Nick Vyas believes we can make it strong, sustainable and pandemic proof.
USC Kaufman alums turn their interdisciplinary college experience into a full-fledged art business
Young entrepreneurs learn how to start a small business and thrive while helping today’s USC Kaufman students make their media mark.
A new ratings industry is emerging to help homebuyers assess climate risks
Using big data, a new industry is assessing the risks of flooding and wildfire to an area due to climate change and government standards should be put in place to ensure reliable and accurate information.
Thanassis Rikakis shares his vision for the USC Jimmy Iovine and Andre Young Academy’s future
The recently installed dean answers questions about his experience of coming to Los Angeles and his thoughts on the significance of the academy.
Transfer program gives prospective Trojans a second chance
Meet a member of USC Marshall’s Pathways Program, a unique recruiting plan specifically designed to increase the number of talented Black students transferring into the business school.
Trojan’s side hustle — a job-oriented podcast — helps listeners make career connections
As a student, Aaron “A.J.” Eckstein revitalized the Latino Business Student Association. Now the recent graduate is connecting people with their dream jobs through his Final Round interview podcast.
A Simple Strategy Helped These Trojans Create an Online Business Success
USC alums put a once-struggling automotive parts company on the fast track. Here’s how they made it work.
USC Marshall undergraduate program reaches gender parity
Women comprise 52% of first-year students in the school’s business administration degree program.
What’s the Future for Essential Workers After COVID-19?
A sociology professor says the services of grocery store workers, agricultural laborers, caretakers and others need to be prioritized in America.
The 8 Ways That COVID-19 Will Transform Businesses, Jobs and Our Working Lives
From the gig economy to remote offices, USC business and policy experts imagine the future of work.
Full-Time Employee or Gig Worker: Could You Be Both at the Same Company?
At some businesses, in-house “gig marketplaces” allow employees to flex skills outside their normal job duties.
Why COVID-19 Won’t Make Downtown Office Buildings Obsolete
As more companies go remote, the predicted demise of big cities — and their downtown working hubs — may be overblown, a USC real estate expert says.
Taking farm-to-table from Hollywood to Bollywood
Inspired by California’s vibrant food scene while at USC, alumna Shriya Naheta now delivers fresh, organic produce to thousands of customers across India.
USC Marshall School of Business receives $20 million gift for a new Global Supply Chain Institute
Alumnus Randall R. Kendrick’s donation will fund scholarships, endow new faculty positions and establish the new institute.
Students propose solutions for struggling small businesses in L.A.’s Little Tokyo
Each year, USC Price students work with local organizations on persistent issues that plague urban neighborhoods — and due to COVID-19, those issues have escalated dramatically.
After a 50-year wait, retired Air Force veteran returns for his diploma
Retired Air Force Lt. Col. Robert Kroener got called back to active duty during Vietnam and couldn’t participate in his own graduation ceremony at USC. Now, in 2021, he’ll get his chance.
Local entrepreneur ready to revitalize South L.A. food deserts, with USC help
Thanks in part to guidance from USC’s Bridges to Business Success Program, Javonne Sanders believes her company, Toss It Up Salad, is primed to provide the community with much-needed healthy options.
Predicting the future of the entertainment industry after COVID
While film productions paused and movie theaters shuttered entirely, streaming services grew by leaps and bounds. USC experts examine what this means for all things entertainment.
L.A. Optimized helps local small businesses thrive by design
Matthew Manos of the USC Jimmy Iovine and Andre Young Academy has brought together design leaders from all over L.A. to assist with this new digital program from Mayor Eric Garcetti’s office.
5 questions for USC Trustee Carmen Nava
The USC Marshall alumna talks about the challenges still facing women leaders today, advises young women on what to look for when entering the workforce and shares her own USC memories.
How telecommuting will change Los Angeles for the better
Improved commutes and falling housing prices will benefit both new telecommuters and in-person workers in L.A., USC research finds.