USC Warren Bennis Scholars face high expectations
The first graduates of USC’s new ethical leadership honors program hold promise for tackling society’s most pressing challenges.
Food truck project lets students make bottom-line decisions
The concept teaches entrepreneurial Trojans a few tasty lessons on licensing, food handling and preparation.
Find success in everyday life by thinking more like an entrepreneur
Even if you don’t own your own business, USC’s Noam Wasserman notes, an entrepreneurial mindset can help bring success in other areas of life like marriage, career and more.
The benefactor every USC business student should know
Think of alumnus Albert T. Quon — and his funded scholarships for international students — the next time you pass his bronze bust in Bridge Hall.
Kobe Bryant, at USC Marshall event, shares his grit and competitive edge
The pro basketball great and Academy Award winner is blunt as ever in a special appearance at USC.
Designing for seniors, students use ‘human-centered’ approach
Brittingham Social Enterprise Lab project tackles social issues and global problems with for-profit endeavors; this year’s focus is seniors’ unique needs.
Would you bank with Amazon or Google? More than half of us say ‘yes’
USC study finds technology tops location as customer priorities shift — and many of us are fine banking with a company that has no banking experience.
USC hosts London hackathon event for young entrepreneurs
Competition among secondary-school kids helps mark the opening of USC’s London office, the university’s ninth international office and its first in Europe.
Future of the food industry is being shaped by experts at USC
USC Marshall preps leaders for key challenges in a rapidly changing environment.
Business student safely lands disabled plane on Costa Mesa freeway
Special ops veteran fights Santa Ana winds, using past training to avert disaster on the 55.
Arianna Huffington tells students to turn off their phones and get more sleep
The publisher visits USC, where she talks about the harmful effects of 24/7 technology and Thrive Global, her new enterprise.
Lesson for bosses: Show workers you appreciate them, and they’ll work harder
Glenn Fox of the Performance Science Institute at USC Marshall explains why appreciation is good for the bottom line.
Two social entrepreneurs change how companies give — and give back
Gifts for Good helps companies conceive practical gifts for employees, customers and clients that benefit nonprofits.
Teachers give students $60,000: How did they spread the wealth?
USC Marshall social enterprise class decides which business models deserve financial backing.
Is conspicuous consumption dead? How culture is becoming the new commodity to ‘flash’
USC’s Elizabeth Currid-Halkett argues that the well-off have found new ways to show off — in ways that still hurt society.
How stores get you to buy more this holiday season and all year long
Now more than ever, retailers are doing everything they can to lure you in and persuade you to buy — in ways you probably don’t even notice.
Does Black Friday still matter? You might be surprised
Thanksgiving openings and a new role for Cyber Monday are just a few ways retailers are adapting to our changing shopping patterns.
A lawyer (and grandma) becomes USC analytics student at 66
Attorney-turned-student takes tough classes in business analytics — all for the love of data.
First USC Marshall summit for female entrepreneurs exceeds expectations
Hundreds of investors, executives, thought leaders and students turn out for an all-day event focusing on recruitment and support.
Power professionals make a case for intellectual property
Driving more than $6 trillion in annual output, I.P. has become a critical area of interest for future entrepreneurs and business leaders.
Trade secrets need love, too: USC Marshall offers entrepreneur’s guide to intellectual property
A groundbreaking fall course introduces important but often overlooked fundamentals of patents, copyrights, trademarks and more.
Texans were at their best when the hurricane was at its worst
Grocery executive and USC Marshall alum Scott McClelland offers the Spirit of Troy during the devastating disaster.
Study surprise: Experiences (like vacations) win over material goods if credit is how you’re paying
It wasn’t always this way: USC Marshall research shows people now opt for the adventure rather than something that lasts, like a couch.
Learning about accounting’s Big Four turned out to be a big break
USC business student’s connection to a recruiter at a top firm will lead to a coveted position after graduation.