Young people still prefer grocery shopping at the store, not online
Grocery apps are growing. But Gen Zs and millennials still enjoy browsing the aisles, USC Marshall research shows.
Shark Tank’s Mark Cuban funds USC Marshall-aligned startup
Ready, Set, Food! — which is staffed in part by USC Marshall alumni — impressed the famed investor so much that he put $350,000 into the company.
Disney CEO Robert Iger discusses the secret to his success
Time’s Businessperson of the Year for 2019 shared his expert insights on leadership, creativity and the need to trust your instincts.
Why bad customer service won’t improve anytime soon
One big problem, explains a USC expert: Many companies have processes that deliberately limit the number of customers who are able to successfully resolve their complaints.
L.A.’s Restaurant Scene is Fierce, But These Alumni Love It
Trojans behind three popular hotspots explain what the view looks like from the inside.
Venture Capitalist Pocket Sun Banks on Women’s Businesses
The USC Marshall grad brings venture capital know-how to female entrepreneurs to grow their potential.
USC Marshall/Greif Incubator welcomes its 100th company — by doing things a bit differently
The center launched in 2015 to help startups reach the next level of success.
Home lending discrimination report wins USC Annenberg’s Selden Ring Award
The Center for Investigative Reporting’s Reveal wins the prize, which recognizes the best in investigative journalism.
How to win at gift-giving this holiday season
The quality of the gift matters, USC experts say; the size or cost of the item isn’t as important.
USC small business program is a key ingredient for Boyle Heights restaurant
Co-owner’s experience in Bridges to Business program helps her spread the word on Mesoamerican fare at Milpa Grille.
Veterans run freshmen through USC leadership training exercises
Global Leadership Program freshmen join Master of Business for Veterans for a morning of military inspired exercises meant to sharpen leadership skills and challenge strategic thinking.
The Trojan Alumni Behind Businesses at USC Village
Whether you’re looking for an iced latte, tasty bite or a fast way to get across campus, USC Village’s Trojan-owned business have you covered.
USC Alumni Entrepreneurs Tap into Trojan Family Network
The USC Alumni Entrepreneurs Network offers social, educational and career-oriented events for enterprising Trojans.
USC, Mexican business school create international lecture series
Signature event will alternate between Los Angeles and Mexico City.
From Away to Everlane, why are direct-to-consumer brands the hot retail trend?
USC experts explain what’s behind the sweeping switch from brick-and-mortars to online-only brands.
Fake news isn’t just bad news: It’s bad for the bottom line, too
USC Marshall research also suggests that Facebook users who help expose falsehoods should be compensated.
USC Marshall is first top business school with as many women as men in MBA program
The school announces its full-time MBA Class of 2020 is 52 percent women — a first for top-tier business schools.
Trojan takes passion for gaming and turns it into ‘the world’s first esports gym’
E-Coliseum co-founder Rustin Sotoodeh didn’t even see games as a career option until he crossed paths with a USC Marshall entrepreneurship expert.
USC Warren Bennis Scholars face high expectations
The first graduates of USC’s new ethical leadership honors program hold promise for tackling society’s most pressing challenges.
Food truck project lets students make bottom-line decisions
The concept teaches entrepreneurial Trojans a few tasty lessons on licensing, food handling and preparation.
Find success in everyday life by thinking more like an entrepreneur
Even if you don’t own your own business, USC’s Noam Wasserman notes, an entrepreneurial mindset can help bring success in other areas of life like marriage, career and more.
The benefactor every USC business student should know
Think of alumnus Albert T. Quon — and his funded scholarships for international students — the next time you pass his bronze bust in Bridge Hall.
Kobe Bryant, at USC Marshall event, shares his grit and competitive edge
The pro basketball great and Academy Award winner is blunt as ever in a special appearance at USC.
Designing for seniors, students use ‘human-centered’ approach
Brittingham Social Enterprise Lab project tackles social issues and global problems with for-profit endeavors; this year’s focus is seniors’ unique needs.