A Simple Strategy Helped These Trojans Create an Online Business Success
USC alums put a once-struggling automotive parts company on the fast track. Here’s how they made it work.
USC Marshall undergraduate program reaches gender parity
Women comprise 52% of first-year students in the school’s business administration degree program.
What’s the Future for Essential Workers After COVID-19?
A sociology professor says the services of grocery store workers, agricultural laborers, caretakers and others need to be prioritized in America.
The 8 Ways That COVID-19 Will Transform Businesses, Jobs and Our Working Lives
From the gig economy to remote offices, USC business and policy experts imagine the future of work.
Full-Time Employee or Gig Worker: Could You Be Both at the Same Company?
At some businesses, in-house “gig marketplaces” allow employees to flex skills outside their normal job duties.
Why COVID-19 Won’t Make Downtown Office Buildings Obsolete
As more companies go remote, the predicted demise of big cities — and their downtown working hubs — may be overblown, a USC real estate expert says.
Taking farm-to-table from Hollywood to Bollywood
Inspired by California’s vibrant food scene while at USC, alumna Shriya Naheta now delivers fresh, organic produce to thousands of customers across India.
USC Marshall School of Business receives $20 million gift for a new Global Supply Chain Institute
Alumnus Randall R. Kendrick’s donation will fund scholarships, endow new faculty positions and establish the new institute.
Students propose solutions for struggling small businesses in L.A.’s Little Tokyo
Each year, USC Price students work with local organizations on persistent issues that plague urban neighborhoods — and due to COVID-19, those issues have escalated dramatically.
After a 50-year wait, retired Air Force veteran returns for his diploma
Retired Air Force Lt. Col. Robert Kroener got called back to active duty during Vietnam and couldn’t participate in his own graduation ceremony at USC. Now, in 2021, he’ll get his chance.
Local entrepreneur ready to revitalize South L.A. food deserts, with USC help
Thanks in part to guidance from USC’s Bridges to Business Success Program, Javonne Sanders believes her company, Toss It Up Salad, is primed to provide the community with much-needed healthy options.
Predicting the future of the entertainment industry after COVID
While film productions paused and movie theaters shuttered entirely, streaming services grew by leaps and bounds. USC experts examine what this means for all things entertainment.
L.A. Optimized helps local small businesses thrive by design
Matthew Manos of the USC Jimmy Iovine and Andre Young Academy has brought together design leaders from all over L.A. to assist with this new digital program from Mayor Eric Garcetti’s office.
5 questions for USC Trustee Carmen Nava
The USC Marshall alumna talks about the challenges still facing women leaders today, advises young women on what to look for when entering the workforce and shares her own USC memories.
How telecommuting will change Los Angeles for the better
Improved commutes and falling housing prices will benefit both new telecommuters and in-person workers in L.A., USC research finds.
How remote work is changing our careers, commutes and lives
Professors at USC Price examine the expected — and unexpected — consequences of so many companies and organizations pivoting to remote work.
Bold initiative strengthens partnerships with local diverse businesses
Office of Business Diversity and Economic Opportunity will connect with small businesses owned by minorities, women and veterans.
Now Might Be a Great Time to Invest in Health Care
Entrepreneur and investment expert Jay Goss made a career out of betting big on disruption and health innovation.
Business closures and partial reopenings due to COVID-19 could cost the U.S. trillions
As coronavirus infections spread throughout America, a USC study projects that the country stands to lose $3 trillion to $4 trillion in GDP over the next two years.
Many employees feel underappreciated at work and would like a ‘thank you’ more often
Most workers — regardless of age or gender — would also prefer to receive written thanks and find them more meaningful than public praise, a new USC study has shown.
Regulators can help clear the way for entrepreneurial energy companies to innovate
Giving state-level regulators more discretion in approving hydropower facilities in the United States led to faster adoption of the clean technology, a USC researcher and colleague find.
When it comes to food, consumers confuse beauty with nutrition
According to new USC research, many people believe that pretty food is more natural and healthier — and companies, advertisers and restaurants know it.
USC alum Saud Siddiqui wants to revolutionize how future doctors learn
After a Trojan tenure that mixed biology and entrepreneurship, Saud Siddiqui helped develop the educational software SketchyMedical.
Researchers rejoice: USC reopens on-campus federal data center
USC Marshall professors played a key role in bringing the university’s Federal Statistical Research Data Center back online.