Winter 2016

New Fertitta building photographed on Sept. 15, 2016. (Photo/Susanica Tam) Best in Class

Future Business Leaders Find a Home at Fertitta Hall

USC Marshall’s new academic hotspot opens for business thanks to USC Trustee and alumnus Frank J. Fertitta III and his wife, Jill.

2 min readBusiness, University, Alumni, Buildings, Campaign for USC, Marshall School of Business, Student Life
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Empty Chatter

Social Bots are Changing Who—and What—Gets Heard Online

It's a bot's world. We just live in it.

2 min readScience/Technology, Social Media, Technology
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Block'Hood Photos Courtesy of USC School of Architecture Building Blocks

USC Professor Gamifies Urban Planning with Award-Winning Video Game

A city without waste? In this electronic game, it’s ecology and urban planning for the win.

1 min readScience/Technology, Innovation, Urban Planning, Video Games, Wicked Problems
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Vassilios Papadopoulos Vassilios Papadopoulos | PHOTO BY LOïC PRAVAZ Pioneering Pharmacist

Renowned Scientist Takes the Helm at USC School of Pharmacy

An internationally acclaimed researcher works to advance the future of health care delivery.

2 min readHealth, University, Faculty, Pharmacy
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Photo by Hans Gutknecht/LA Daily News Staff Photographer Chasing Dreams

A USC Senior Balances Biology, Basketball and His Own Business

Already a successful wealth manager, a young Trojan basketball player sets his sights on becoming a doctor.

3 min readAthletics, Business, Student Life, Basketball, Students
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Illustration by Joseph Smit Creature Feature

USC Biologists Search for the ‘Ultimate Pokémon’ in the Wild

The quest is on for an elusive squirrel species.

2 min readScience/Technology, Biology, Research
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USC COLLEGE PREP USC COLLEGE PREP PHOTO BY MARGARET MOLLOY Countdown to College

New USC High School Preps Future First-Generation College Students

USC's newest prep school steers students towards college admission.

2 min readSocial Impact, Community, Education, First-Generation Students
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Photo by Dustin Snipes Now and Again

A Timeless Trojan Tradition: Studying in Doheny Library’s Reading Room

Exploring the library is a Trojan rite of passage.

2 min readStudent Life, University, Buildings, Libraries
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Photo by Gus Ruelas Trojan Love Story

A Match Made in Journalism

The first paragraph of their love story starts with USC.

3 min readAlumni Life, Alumni, Journalism
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Photo by Michael Owen Baker PHOTO BY MICHAEL OWEN BAKER Vote of Confidence

USC Leads Pac-12 in Alumni Giving

Strong support from graduates helps USC climb rankings of elite schools for alumni giving.

3 min readAlumni Life, University, Alumni, Campaign for USC
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Youth Orchestra Gustavo Dudamel, conductor of the Los Angeles Philharmonic, leads the Youth Orchestra of Los Angeles. (Photo/Craig T. Mathew, Mathew Imaging) Brain Booster

Music is Instrumental for Accelerating Brain Development

From accordions to xylophones, playing musical instruments seems to jumpstart the brain.

2 min readArts, Education, Music, Neurosciences, Research
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Admissions Illustration Photo by Meiko Takechi Arquillos Generation Next

An Insider’s Look at USC College Admissions

Admissions officers go through thousands of applications to curate their annual class of entering undergrads. Here’s how they do it.

7 min readUniversity, College Admissions, Students
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Rendering 3-D rendering by Stocktreck/Getty Images Cancer Quest

USC’s Cancer Revolution Calls for Computer Whizzes and Engineers

A $200 million gift from Larry Ellison and vital federal funds support USC’s research efforts.

9 min readHealth, Science/Technology, Campaign for USC, Cancer, Innovation, Research, Wicked Problems
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Allyson Felix Trojan Allyson Felix brought home the gold for Team USA. | PHOTO BY KIRBY LEE To Be the Best

USC’s Unrivaled Olympic Legacy Shines in Rio

USC has produced more Olympians than any other U.S. university.

5 min readAlumni Life, Athletics, Student Life, Olympics, Swimming, Track & Field, Volleyball, Water Polo
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Our Town Our Town

Trojans Dedicated to Public Service Work to Improve Life in Los Angeles

USC alumni are woven throughout the fabric of Southern California civic life.

13 min readAlumni Life, Social Impact, Government, Los Angeles, Public Policy, Public Service, Urban Planning
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ILLUSTRATIONS BY CHRIS GASH ILLUSTRATIONS BY CHRIS GASH Injection of Science

Stem Cell Therapy Gives Paralyzed Man Second Chance at Independence

Experimental stem cell therapy offers Kris Boesen hope after a devastating car accident.

9 min readHealth, Neurosciences, Research, Stem Cells, Trauma
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Cardinal and Gold Rise of Troy

USC in Top 15 in Comprehensive Survey of U.S. Universities

Wall Street Journal/Times Higher Education survey places USC No. 3 in the West.

1 min readUniversity, Ranking
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Suzanne Lacy PHOTO BY SARA LEE/EYEVINE/REDUX Social Change

Activism as Art Form: USC Roski’s Suzanne Lacy

A USC Roski professor reflects on a lifetime spent at the intersection of community development and visual art.

3 min readArts, Social Impact, Community, Fine Arts, Wicked Problems
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New York City National Network

New York Trojans Hold Tight to USC Ties

East Coast alumni don’t have to look far to feel the Trojan love.

5 min readAlumni Life, Alumni
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Jeanie Buss Jeanie Buss at the NAI gala | PHOTO BY SUSANICA TAM Rewarding Reading

Lakers’ Jeanie Buss Recognized for Community Outreach

The USC trustee supports education initiatives in Los Angeles.

1 min readAlumni Life, Social Impact, Community Outreach, Neighborhood Academic Initiative, Trustees
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On the Move

Dance Experts Bring Wide-Ranging Talent to USC

Bollywood? Afro-Cuban? Students can dive into these dance forms, and more.

1 min readArts, University, Dance
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Photo by Susanica Tam Healthy Smiles

USC Puts Dental Care Within Reach for Underserved Families

Dentists travel to patients thanks to the Herman Ostrow School of Dentistry of USC’s mobile clinics.

1 min readHealth, Social Impact, Community Health, Dentistry, Wicked Problems
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Photo by Jason Weston of Dirty Sugar Photography Center Stage

A USC Viterbi Engineer Takes the Spotlight on Broadway

A graduate in industrial and systems engineering follows her passion for performing.

3 min readAlumni Life, Arts, Alumni
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Photo by Los Angeles Rams Assistant Photographer Hiro Ueno Homecoming Team

A Trojan Makes His Return to L.A. with the Rams

When the NFL team returned to Los Angeles, it was a personal homecoming for Todd Davis '88, JD '91.

3 min readAlumni Life, Alumni, Law
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beach volleyball Top Trojans

USC Women’s Sports Are Best in U.S. for 2015-16

The Women of Troy take top standing as the best college athletic program.

1 min readAthletics, Student Life, Beach Volleyball, Swimming, Track & Field, Volleyball
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Photo Courtesy Getty Images/Disney ABC Television Group 'Girl' Meets World

Marlo Thomas Reflects on Her Remarkable Journey after USC

The entertainment legend paved the way for women in Hollywood and beyond.

3 min readAlumni Life, Arts, Alumni, Entertainment
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Larry Ellison Larry Ellison founded the technology giant Oracle Corp. | PHOTO BY MICHAEL O'NEILL Cancer Quest

Larry Ellison Builds on Legacy With Cancer Innovation

His lead gift of $200 million will establish the Lawrence J. Ellison Institute for Transformative Medicine of USC.

2 min readHealth, Campaign for USC, Cancer
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Photo by Matt Winkelmeyer/Getty Images Cancer Quest

The Benioffs Believe in Research

A generous $20 million gift supports the Lawrence J. Ellison Institute for Transformative Medicine of USC.

1 min readHealth, Campaign for USC, Cancer
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Do's and Don't of applying to college Generation Next

The Do’s and Don’ts of Applying to College

USC Admission staffers share tips to help your college application stand out — for the right reasons.

5 min readStudent Life, University, College Admissions
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Graduation caps Generation Next

As USC’s Acceptance Rate Drops, Academic Excellence Rises

USC aims to make high-quality education possible and affordable for deserving students.

2 min readStudent Life, University, Access, College Admissions, Diversity Equity and Inclusion
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