Spring 2015

Building Boom

Redefining the USC Skyline

Before electricity, paved roads and cars arrived in the frontier town of Los Angeles, there was USC—a single two-story building on uncultivated land. How far the University Park Campus has come.

11 min readAthletics, University, Infrastructure
Photo by Uyen Bui Photography Those Who Serve

Schoen Family Scholarships Give Back to Student-Vets

A Navy veteran completes his degree thanks to the support of donors who care.

3 min readAlumni Life, Student Life, University, Access, Alumni, Scholarships, Trustees
reverse osmosis filters Reverse osmosis filters used in water treatment plants. Photo by Denguy/Getty Images Climate Talk

Can Technology Beat the California Drought?

With California wilting during a drought that could last 20 years or longer, USC researchers wade through ways LA might tap a sustainable water supply.

12 min readPolicy/Law, Science/Technology, Drought, Environment, Environmental Engineering
East Meets West

The Art of Engagement: Treasures from Asia

Christina Yu Yu picks four standout pieces from the USC Pacific Asia Museum.

3 min readArts, East Asian Languages and Cultures, Fine Arts, Museums
Growth Mode

Works in Progress: 5 USC Places on the Rise in 2015

These new buildings will become the spots where students will learn, perform research and meet their new best friends for life.

3 min readUniversity, Infrastructure, Michelson Center for Convergent Bioscience, USC Village
Illustration by Viktor Koen Health Monitor

The Future of Digital Health Starts Here

Your smartphone could become as instrumental to your health as your prescriptions, and the USC Center for Body Computing is making it happen.

7 min readHealth, Science/Technology, Emerging Technology, Faculty
KamranV KamranV is a serial entrepreneur who can mash up technology, art and marketing. Photos by Dustin Snipes Art of Success

Starving Artists? Not a Chance

At USC, an arts education is more like creative entrepreneurship.

10 min readArts, Dramatic Arts, Music, Performing Arts
Photo courtesy of USC University Archives Dog's Life

Bite On!: USC’s Other Loyal Mascot

Before Tommy and Traveler, there was Tirebiter. Well, maybe that should be Tirebiters…

2 min readAlumni Life, University, Alumni, Student Life, USC History
Photo by Ana Beatriz Cholo Getting In

A Pipeline for First-generation College Students

USC Rossier’s near-peer advising program puts first-generation high school seniors on track for college.

2 min readSocial Impact, Student Life, College Admissions, Education
Photo by Chris Shinn The Best Medicine

USC Stakes Its Future on Medicine

Health care is in growth mode across Southern California, and USC has staked its future on academic medicine.

12 min readHealth, University, Health Care
Veterans Resource Center opening C. L. Max Nikias, left, John Mork, Michael Johnson and David Petraeus gather at the opening of USC's Veterans Resource Center. (Photo by Gus Ruelas) Those Who Serve

USC Student, Leader, Marine, Veteran

After two tours of duty in Iraq, Michael Johnson focuses on a new mission: earning his USC degree.

4 min readStudent Life, Students
The Ikettes (Photo by Michael Ochs Archive/Getty Images) Pop Secret

How to Make a Hit Record

What holds the secret to chart-topping musical success? Hint: Don’t go it alone.

1 min readArts, Business, Music
Photo courtesy of Kislak Center for Special Collections, Rare Books and Manuscripts, University of Pennsylvania A Weighty Issue

America’s Early Love Affair with Sugar and Fat

An 18th-century family cookbook chronicles cooking in the U.S. Surprise: Americans have long been in love with scrumptious sweets.

2 min readHumanities, Diet, History
Little Tokyo Photo courtesy of U.S. National Archives and Records Administration Medical Pioneer

Masako Miura, a Physician Ahead of Her Time

Masako Miura ’36, MD ’41 was one of two women in the graduating class of 1941 at USC’s medical school.

4 min readAlumni Life, Health, Alumni, Community Health
Trojan father and child Young Trojans show their school spirit on Trojan Family Weekend. (Photo by Steve Cohn) All in the Family

USC alumni, USC kids: SCions Build a Trojan Legacy

Let’s hear it for Trojan alums who are also Trojan parents.

2 min readAlumni Life, Alumni Association, College Admissions
Asa V. Call Alumni Achievement Award honoree Mark Stevens, left, and USC President C. L. Max Nikias. Photo by Ron Murray Risk Taker

A Venture Capitalist’s Rules for Success

Mark Stevens ’81, MS ’84 adds the 2015 Asa V. Call Alumni Achievement Award to his portfolio.

4 min readAlumni Life, Science/Technology, Alumni, Alumni Association, Awards, Entrepreneurship, Trustees
Sarah Feakins water sampling USC Dornsife's Josh West, left, and Sarah Feakins sample water for analysis. (Photo courtesy of Sarah Feakins) Lady in the Lake

Drought Answers Buried in the Mud

To dig up history on climate change and drought, Sarah Feakins studies the sediment on lake bottoms.

2 min readScience/Technology, Climate Change, Drought, Environment, Wicked Problems
Photo courtesy of USC University Archives Hey Batter Batter

Pioneering Players: Baseball at USC

More than 100 years after it began, USC’s baseball program remains the winningest in college ranks.

1 min readAthletics, Baseball, USC History
Photo by Gus Ruelas Campus Love Stories

Alumni Couple are Trojans Through and Through

Tracey and Ross Necessary show the love and loyalty to their alma mater.

3 min readAlumni Life, Alumni, Trojan Love Stories
Photo by Gus Ruelas Those Who Serve

Alumni Veterans, We’ve Got Your Back

From career contacts to making new friends, USCAA connects Trojan military members.

3 min readAlumni Life, Social Impact, Alumni Association
Photo by Gus Ruelas Their Own Devices

Biotech Brothers Bring Innovations to the Market

The Nadershahi brothers combine their backgrounds in biology, medicine, business and law to launch biomedical devices, especially in women’s health.

3 min readAlumni Life, Health, Science/Technology, Alumni, Biotech, Entrepreneurship, Startups
Photo by Emil Kara Drink to Your Health

Got Camel’s Milk?

An enterprising USC Marshall alum finds a unique niche at the intersection of food, health and Amish farming.

3 min readAlumni Life, Business, Health, Alumni, Diet, Entrepreneurship