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Rob Perkins USC music programming
USC Thornton alum Rob Perkins has built a thriving career as a contractor, regularly putting over 100 musicians with their own links to USC to work every month. (Photo/Courtesy of Robert Perkins)

For this USC Thornton graduate, the music business is all about family

After years on the road with artists like Michael Bublé, Rob Perkins started a curated music programming business called On the Beat that is fueled by fellow USC Thornton grads, faculty and even current students.