Sports Business Institute goes inside baseball with Commissioner Rob Manfred
The game’s top executive talks Dodgers, fantasy and technology with USC’s David Carter.
USC experts look at ‘insider trading’ allegations in fantasy sports
It’s a multibillion-dollar industry with giant prize pools every weekend, but new revelations about the business have some questioning its integrity. USC experts weigh in.
USC Marshall teams with USA Today to cover the business of sport
The partnership is the first of its kind in online news.
Inside the UFC
At the Sports Business Institute’s Commissioners’ Series on Jan. 15, Lorenzo Fertitta, chairman and CEO of the Ultimate Fighting Championship, shared the story behind his organization’s transformation from a struggling, nearly bankrupt entity in 2001 to the highly successful global sports enterprise it is today.
Bridging the worlds of sports and business
A recent story in The Wall Street Journal captured the seemingly endless power of sports entertainment, pointing to the fact that a record 111.3 million people tuned in to watch this year’s Super Bowl.
USC-led Program Preps Future Athletic Directors
In 1989, there was no simple path to becoming an athletic director. Sports management programs weren’t as prevalent as they are today, and professionals already in the industry often didn’t have time to go through an entire degree program anyway.
Pro hockey shoots and scores with fans
Speaking to a packed house at Town & Gown, National Hockey League commissioner Gary Bettman shared the keys to the league’s success in spite of the country’s economic doldrums.
Ueberroth to Discuss Outlook for Sports Business
Peter Ueberroth, honorary president of the United States Olympic Committee, will share his perspective on the business of sports – past, present, and future – on Nov. 12 at Town & Gown.