Trojan communication pros are using an expanding repertoire of tools and media platforms to bear witness to those experiences and push for positive change.
A USC Annenberg doctoral student discovers how social media can cut both ways.
Through Instagram, Google Docs and a website, Autumn Gupta and Bryanna Wallace are offering ways for people to educate themselves about racism and white privilege.
When COVID-19 caused the cancellation of USC Kaufman’s spring performance, the school’s seniors turned to social media for one last dance.
A USC Annenberg fellow notes that powerful forces are egging on the protests — forces who want their influence to remain secret.
The USC alumnus checks in on his fellow Trojans — and hints at a surprise to come.
The USC Viterbi team studied more than 5 million tweets to better understand how and why information — and misinformation — spreads during a pandemic.
A social media expert at the Keck School of Medicine of USC notes that people fail to stop and think sufficiently about whether content is accurate before they share it — and most social media platforms aren’t designed to prioritize the best information.
The latest Relevance Report from USC Annenberg offers a glimpse into the topics, trends, brands and technologies that’ll connect with the average American in 2020.
New research from USC Marshall finds that taking photos can actually make experiences more enjoyable, as long as you’re not taking them just to share with others.
Researchers analyzed tens of thousands of tweets and found that social bots frequently shared false information about cannabis’s medicinal benefits.
From gender-neutral words to textspeak, language often has undergone controversial shifts — and no amount of grumbling can stop it.
While living in Saigon, Kyle Le was asked to find someone’s long-long sister. He filmed the phone reunion, which started him down a path to YouTube fame and now a master’s in digital social media from USC Annenberg.
A researcher at USC’s Information Sciences Institute explains how social networks further decrease the distance between ourselves and others.
A USC Information Sciences Institute team has found a new and seemingly more accurate way to aid in deepfake video detection.
Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor has a few tips.
Meet Arye Abraham, the only student at the USC Gould School of Law with more than 38,000 Twitter followers and dozens of NBA contacts in his cellphone.
USC researchers discovered that young adults who had never used e-cigarettes were more likely to start if they recognized the cartoons used in their ads.
A new USC study finds that viewing violent videos of police shootings may be harmful to the mental health of adolescents of color.
USC Annenberg’s David Craig delves into the fragile distinction between leading an online community and being a corporate-backed influencer.
USC’s Robert Kozinets documents how Big Tobacco is crafting creative Facebook and Instagram advertising campaigns — with dubious motives.
Feeling alone at college, especially as a freshman, is nothing new. But in an era of Facebook friends and Instagram followers, Trojans consider: How do you encourage real friendships?
Research suggests that the vehicles aren’t promoted with protective gear in mind.
USC experts join with the NFL to guide players on everything from public speaking to social media.