When Super Bowl LVI kicks off Sunday, millions of Americans will be tuning in. But this is about more than just the Rams and Bengals. For marketers, it’s about potential sales.
According to new USC research, many people believe that pretty food is more natural and healthier — and companies, advertisers and restaurants know it.
The Keck School of Medicine researcher has received a grant from the National Cancer Institute to continue investigating racial and ethnic disparities in how tobacco products are marketed.
Grocery apps are growing. But Gen Zs and millennials still enjoy browsing the aisles, USC Marshall research shows.
Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor has a few tips.
The quality of the gift matters, USC experts say; the size or cost of the item isn’t as important.
Whether it’s clothes, toys, books or schools, the designs tell students a lot about marketing and childhood.
Now more than ever, retailers are doing everything they can to lure you in and persuade you to buy — in ways you probably don’t even notice.
Thanksgiving openings and a new role for Cyber Monday are just a few ways retailers are adapting to our changing shopping patterns.
It wasn’t always this way: USC Marshall research shows people now opt for the adventure rather than something that lasts, like a couch.