The Keck School of Medicine researcher has received a grant from the National Cancer Institute to continue investigating racial and ethnic disparities in how tobacco products are marketed.
Grocery apps are growing. But Gen Zs and millennials still enjoy browsing the aisles, USC Marshall research shows.
Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor has a few tips.
The quality of the gift matters, USC experts say; the size or cost of the item isn’t as important.
Whether it’s clothes, toys, books or schools, the designs tell students a lot about marketing and childhood.
Now more than ever, retailers are doing everything they can to lure you in and persuade you to buy — in ways you probably don’t even notice.
Thanksgiving openings and a new role for Cyber Monday are just a few ways retailers are adapting to our changing shopping patterns.
It wasn’t always this way: USC Marshall research shows people now opt for the adventure rather than something that lasts, like a couch.
USC Marshall research explains how being less involved with serving our own meals can lead to large portions.
USC Marshall alum also establishes the Rob and Jane Malcolm Endowment to support the WBB program.
USC study shows that consumers glom onto goods that fit neatly into established routines.
USC Marshall team studies love, compassion, hope and pride, finding that only one of those emotions boosts charity for international causes.
USC experts discuss why the big game brings us together — and have some advice for advertisers, too.
Trojans visit the Pacific Northwest, where they talk about the business behind sports.
Top entertainment executives share strategies as part of a multipart career-development program.
Negative chatter about a recalled brand spills over to competitors who haven’t had recalls, researchers say.
Giving consumers an incentive for choosing smaller meal portions means lower daily intake of calories, USC research finds.
Honesty may not be the best policy for buyers, USC Marshall research reveals.
Pro basketball leader talk TV mega-deals, the league’s global growth and expanding mobile platforms.
A desire for food can affect seemingly unrelated behaviors (think ‘I want’), USC researcher says.
Looks at talent transactions, movie marketing and much more give students a taste of what life is like beyond the industry’s glitz and glamour.
USC Marshall’s Master of Science in Marketing has interdisciplinary focus.
Marketing professor analyzes 55 years of chart-topping singles to gauge what separates a hit from a miss.