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Cary Frydman neurofinance professor
Cary Frydman created the first classes in neurofinance offered at USC Marshall. The new field combines knowledge from neuroscience and psychology to better understand constraints on economic decisions. (Photo/Courtesy of Cary Frydman)

Through neurofinance, students can unlock how our brains drive certain financial choices

Cary Frydman, an associate professor at USC Marshall, describes how this emerging field can explain financial decision-making and influence economic policy.