From Away to Everlane, why are direct-to-consumer brands the hot retail trend?
USC experts explain what’s behind the sweeping switch from brick-and-mortars to online-only brands.
Food truck project lets students make bottom-line decisions
The concept teaches entrepreneurial Trojans a few tasty lessons on licensing, food handling and preparation.
5 Must-Have Skills for Global Business Leaders
USC business professors explain how to succeed on the world stage.
Break the law — with some style — and you may get away with it, for a while
USC Marshall research suggests that creative cheating or unethical behavior is seen by some as a valuable trait.
Amazon’s Whole Foods play signals move from click to brick
The move sets up the mammoth online retailer to adopt new technologies that with continue to change how people shop, USC experts say.
MBA students net top-level meetings with NBA, Nike
Trojans visit the Pacific Northwest, where they talk about the business behind sports.
So you want to be an entrepreneur?
USC program opens the door to LA’s startup scene for Trojans with good ideas and no business savvy.
James M. Staten appointed senior vice president for finance and chief financial officer
The executive joins USC after a distinguished tenure at Yale New Haven Health System.
Hult Prize pushes business students to ponder pressing issues
USC Marshall team is eager to take on Third World early childhood education for $1 million in seed funding.
Guilt-ridden employees may be just the ones you want
People who are prone to feeling guilty are hard workers — but they also have a tendency that should make bosses pause, according to USC Marshall School of Business research.
MBAs take financial findings to Beijing for global summit
With research in hand, 10 USC Marshall students will meet with top business leaders from 21 countries.
Opening a business … and staying in business
By attending an eight-week USC forum, local owners acquire the knowhow to boost their bottom line.
Entrepreneurs look for a leg up with startups
Ten-week accelerator at USC Marshall aims to push budding businesses to the next level.
Let your emotion go, but not in the boardroom
The interpretation of facial expressions can affect business negotiations, according to a USC study.
Executives examine entertainment’s evolution
Industry experts discuss the evolving distribution, marketing and consumption of entertainment at a conference hosted by USC Marshall.
Gateway toward advancement
James Freymuth sat at a round table in a spacious office on the 20th floor of an investment management company’s sleek postmodern skyscraper overlooking downtown Los Angeles.