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Environmentally friendly ideas and products
Kelp has the potential to become the biofuel of the future. USC Dornsife researchers are currently testing a method designed to grow enough of the seaweed to transform the energy landscape. (Illustration/Dan Stiles)

Environmental ingenuity: These creative business ideas aim to be both sustainable and successful

Cars that run on kelp. Cosmetics made from waste. USC Dornsife researchers are creating new products designed to both mend the planet and make it in the marketplace.