L.A. restaurateur turns misfortune into growth with a strategy boost from USC partners
Thanks to the Bridges to Business program, Greg Dulan’s restaurants are not just surviving in a COVID-altered world; they’re thriving.
A Simple Strategy Helped These Trojans Create an Online Business Success
USC alums put a once-struggling automotive parts company on the fast track. Here’s how they made it work.
The 8 Ways That COVID-19 Will Transform Businesses, Jobs and Our Working Lives
From the gig economy to remote offices, USC business and policy experts imagine the future of work.
Full-Time Employee or Gig Worker: Could You Be Both at the Same Company?
At some businesses, in-house “gig marketplaces” allow employees to flex skills outside their normal job duties.
Why COVID-19 Won’t Make Downtown Office Buildings Obsolete
As more companies go remote, the predicted demise of big cities — and their downtown working hubs — may be overblown, a USC real estate expert says.
Students propose solutions for struggling small businesses in L.A.’s Little Tokyo
Each year, USC Price students work with local organizations on persistent issues that plague urban neighborhoods — and due to COVID-19, those issues have escalated dramatically.
Local entrepreneur ready to revitalize South L.A. food deserts, with USC help
Thanks in part to guidance from USC’s Bridges to Business Success Program, Javonne Sanders believes her company, Toss It Up Salad, is primed to provide the community with much-needed healthy options.
L.A. Optimized helps local small businesses thrive by design
Matthew Manos of the USC Jimmy Iovine and Andre Young Academy has brought together design leaders from all over L.A. to assist with this new digital program from Mayor Eric Garcetti’s office.
Now Might Be a Great Time to Invest in Health Care
Entrepreneur and investment expert Jay Goss made a career out of betting big on disruption and health innovation.
Many employees feel underappreciated at work and would like a ‘thank you’ more often
Most workers — regardless of age or gender — would also prefer to receive written thanks and find them more meaningful than public praise, a new USC study has shown.
Workers and companies face new legal and financial threats as pandemic continues
Staying in business and staying financially solvent are part of surviving a pandemic. USC experts talk about stresses and uncertainties for employees, their employers and the unemployed.
Legal research task force aims to assist small businesses with COVID-19 questions
The USC Gould project offers law students the opportunity to help small businesses that are unclear about evolving health and safety guidelines.
Big names help students make sense of business in a COVID-19 world
Two new USC Marshall classes will assist Trojans of all majors — not just business — in better understanding how the pandemic has affected financial markets and the economy.
Greece enlists USC researchers to support data-driven reopening strategy
Two assistant professors from USC Marshall are part of the team assembled by the Greek government to build an AI-based project that will help the country safely reopen to tourism.
How has COVID-19 affected the gig economy?
USC Marshall’s Davide Proserpio answers five questions on the impact of COVID-19 on businesses like Uber and Airbnb.
Passionate entrepreneur spent his final months at USC giving back
Before he graduated from USC Marshall, Gavin Doyle rallied several student organizations to help those suffering during the pandemic.
Working from home? USC Marshall experts offer 5 tips for communicating remotely
Three professors who specialize in remote communication share their thoughts on how to best work from home, including respecting other people’s time and saying “thanks” more often.
USC and UCLA join forces for online hackathon aimed at solving COVID-19 problems
The rival universities are uniting for Hack for Hope and pursuing innovative solutions to the pandemic’s unprecedented economic disruption.
Small business advice amid COVID-19 pandemic, courtesy of USC Marshall
With many businesses now closed to reduce the spread of the coronavirus, their owners are wondering what resources are available to help them survive. USC Marshall experts are offering assistance.
Disney CEO Robert Iger discusses the secret to his success
Time’s Businessperson of the Year for 2019 shared his expert insights on leadership, creativity and the need to trust your instincts.
These environment-friendly business ideas aim to be both sustainable and successful
Cars that run on kelp. Cosmetics made from waste. USC Dornsife researchers are creating new products designed to both mend the planet and make it in the marketplace.
How immigrants give American companies a competitive boost against Chinese rivals
USC research has shown that immigrants provide U.S. companies with a true competitive advantage, and policies that limit them could be just as detrimental in the long run.
What makes an ad go viral on YouTube?
Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor has a few tips.
LLC or sole proprietorship? USC expert answers your burning small business questions
The director of USC Gould’s Small Business Clinic addresses many of the major questions he hears from individuals looking to get their businesses off the ground.