Music videos provide far-reaching, under-the-radar advertising for vaping products
Models and celebrities exhaling clouds of e-cigarette smoke in music videos promote vaping to young adults in unregulated product placements, two USC studies show.
Exploring the evolution — and contradictions — of an early female ad exec
USC’s Ellen Wayland-Smith chronicles the life of Jean Wade Rindlaub, who used her influential career on Madison Avenue to advocate that women stay in the kitchen.
USC Annenberg launches new master’s in public relations and advertising
The new graduate degree program is USC Annenberg’s response to the ever-evolving world of global communications.
What makes an ad go viral on YouTube?
Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor has a few tips.
Study finds e-cigarette cartoon ads may increase young adults’ likelihood of vaping
USC researchers discovered that young adults who had never used e-cigarettes were more likely to start if they recognized the cartoons used in their ads.
Promoting love can punish sales
Highlighting relationships in advertising and promotions can have substantial negative consequences for sales, says a USC researcher.
Ad Transparency Report focuses on piracy sites
Since its debut, the USC Annenberg Innovation Lab Ad Transparency Report has informed readers of various brands’ decisions about online advertisement spending.
Pug attack ad scores at Super Bowl
USC School of Cinematic Arts alumni and students scored big at the Super Bowl with “Pug Attack,” the top-ranked USA Today Ad Meter commercial.
Study finds negative reaction to online ads
Millions of Americans use Twitter – just don’t ask any of them to pay for it.
USC Hospitals Launch New Ad Campaign
USC has launched a new integrated advertising campaign designed to market its private hospitals to consumers.