USC News

Menu Tuesday, December 1, 2020 55° Clear

Advertising

Search
University
Jean Wade Rindlaub
Jean Wade Rindlaub devoted her advertising talents convincing women that they should prioritize domesticity over a career — until her views underwent a radical shift. (Photo/ Courtesy of the Schlesinger Library, Radcliffe Institute for Advanced Study at Harvard University)

Exploring the evolution — and contradictions — of an early female ad exec

USC’s Ellen Wayland-Smith chronicles the life of Jean Wade Rindlaub, who used her influential career on Madison Avenue to advocate that women stay in the kitchen.