Dessert entrepreneur and USC alumnus bakes up sweet success
Zac Coughlin, who earned his bachelor’s degree in communication in 2021 at USC Annenberg, has gone on to become one of the few Black bakers in Los Angeles.
Football player, investor, author: Devon Kennard makes an impact
Now a player for the Arizona Cardinals, the USC Annenberg alum is leaving his mark in fields such as real estate to philanthropy.
How Russia’s invasion of Ukraine complicates green energy efforts in U.S. and Europe
USC Marshall’s Shon Hiatt, an expert in agribusiness and global energy, answers questions about how the war will impact prices, clean energy efforts and more.
Alum looks to electricity to revolutionize the rails
While he was an MBA student, Alex Peiffer and his co-founders came up with the idea of the autonomous Intramotev. Now they’re on the verge of rolling out the sleek, futuristic vehicle.
Alumnus’ billion-dollar software company for the trade industries is inspired by his blue-collar dad
Vahe Kuzoyan built software for his father’s plumbing business. That sparked the idea for ServiceTitan, a company now valued at nearly $10 billion.
USC faculty members win DARPA grant to study new ways of protecting financial data
The $1 million grant will fund work by Srivatsan Ravi and Pedro Szekely of the USC Information Sciences Institute and USC Marshall’s Larry Harris.
Cars, beer and cryptocurrency: Super Bowl ads set the stage for marketing to millions
When Super Bowl LVI kicks off Sunday, millions of Americans will be tuning in. But this is about more than just the Rams and Bengals. For marketers, it’s about potential sales.
Economist Matthew Kahn says human ingenuity is key to living with climate change
The USC Dornsife professor explains how market capitalism will help us adapt to the growing challenges unleashed by a warming planet.
USC Marshall announces launch of VanEck Digital Assets Initiative
A $5 million gift will support the study of the business opportunities of blockchain technology.
Alumna survives fire and autoimmune disease, then runs a Fortune 500 company
Catherine Liang beat personal struggles — and 14,000 other applicants — to win a one-month stint as CEO of The Adecco Group, an international staffing firm.
USC Stevens Center for Innovation showcase highlights student startups
Student entrepreneurs pitch their business ideas with funding and other support on the line.
Adverse environmental conditions impact a growing number of Angelenos, LABarometer survey finds
The second annual USC Dornsife-Union Bank LABarometer survey regarding sustainability and resilience examines how Los Angeles County residents experience and interact with their natural environment in the midst of a warming climate.
The U.S.’s Supply Chain was a Ticking Time Bomb. Here’s How to Rebuild It
COVID-19 revealed the fragility of our complex supply chain logistics. Expert Nick Vyas believes we can make it strong, sustainable and pandemic proof.
USC Kaufman alums turn their interdisciplinary college experience into a full-fledged art business
Young entrepreneurs learn how to start a small business and thrive while helping today’s USC Kaufman students make their media mark.
A new ratings industry is emerging to help homebuyers assess climate risks
Using big data, a new industry is assessing the risks of flooding and wildfire to an area due to climate change and government standards should be put in place to ensure reliable and accurate information.
Thanassis Rikakis shares his vision for the USC Jimmy Iovine and Andre Young Academy’s future
The recently installed dean answers questions about his experience of coming to Los Angeles and his thoughts on the significance of the academy.
Transfer program gives prospective Trojans a second chance
Meet a member of USC Marshall’s Pathways Program, a unique recruiting plan specifically designed to increase the number of talented Black students transferring into the business school.
Trojan’s side hustle — a job-oriented podcast — helps listeners make career connections
As a student, Aaron “A.J.” Eckstein revitalized the Latino Business Student Association. Now the recent graduate is connecting people with their dream jobs through his Final Round interview podcast.
A Simple Strategy Helped These Trojans Create an Online Business Success
USC alums put a once-struggling automotive parts company on the fast track. Here’s how they made it work.
USC Marshall undergraduate program reaches gender parity
Women comprise 52% of first-year students in the school’s business administration degree program.
What’s the Future for Essential Workers After COVID-19?
A sociology professor says the services of grocery store workers, agricultural laborers, caretakers and others need to be prioritized in America.
The 8 Ways That COVID-19 Will Transform Businesses, Jobs and Our Working Lives
From the gig economy to remote offices, USC business and policy experts imagine the future of work.
Full-Time Employee or Gig Worker: Could You Be Both at the Same Company?
At some businesses, in-house “gig marketplaces” allow employees to flex skills outside their normal job duties.
Why COVID-19 Won’t Make Downtown Office Buildings Obsolete
As more companies go remote, the predicted demise of big cities — and their downtown working hubs — may be overblown, a USC real estate expert says.