Stories by Julie Riggott:
Alum looks to electricity to revolutionize the rails
While he was an MBA student, Alex Peiffer and his co-founders came up with the idea of the autonomous Intramotev. Now they’re on the verge of rolling out the sleek, futuristic vehicle.
Vaccine incentives don’t work — and may actually backfire, USC Marshall research finds
To address vaccine hesitancy, many governments, employers and health systems turned to public messages and financial incentives — from gift cards and savings bonds to $1 million lotteries. They didn’t work.
TikTok’s ‘Forget Me Nots’ challenge keeps USC’s Patrice Rushen in the spotlight
The USC Thornton professor’s work seems to be everywhere, from symphony halls to viral videos featuring her 1982 dance hit.
Designing their lives as artists: A new look at arts leadership
USC grad students — innovators and entrepreneurs innovators and entrepreneurs — are redifining how we think about and practice arts leadership in the 21st century.
USC students gather to tell the story of the African diaspora
The ambitious virtual collaboration brings together artists from across the university to share a more complete history of the African American experience.
From a distance, USC Thornton upperclassmen find a way to welcome new students
Unable to throw their usual welcoming party due to the pandemic, students in the Popular Music program organized a game night to embrace the latest members of the Trojan Family.
Digital recording uses today’s tech to bring music students together
Lecturer Jason Yoshida shares his expertise in a special USC Thornton class that helps students learn essential skills in a rapidly evolving music world.
Celebrated female artists remind USC music students to defy expectations
In a series of virtual master classes, guitarists Molly Miller and Ari O’Neal and USC Thornton’s Patrice Rushen shared how they’ve succeeded in a male-dominated industry.
The USC alumni who aim to make voting cool
USC Gould alumni boost civic participation with Rock the Vote and I Am a Voter.
5 songs from USC student musicians shine in quarantine competition
The Quarantunes Student Music Competition gave USC Thornton students a fresh opportunity to get creative during the pandemic.
USC’s Brittingham Social Enterprise Lab awards $125K in seed money for good
The lab’s Social Venture Coaching Competition seeds four USC startups and gains a wider audience — thanks to being held online.
USC music professors learn how to teach from a distance
Faculty at the USC Thornton School of Music are rethinking their curriculum to maximize opportunities for musicians practicing social distancing.
Young people still prefer grocery shopping at the store, not online
Grocery apps are growing. But Gen Zs and millennials still enjoy browsing the aisles, USC Marshall research shows.
How the civil rights movement sparked a new era of diversity at USC’s law school
Current and past members of the Black Law Students Association celebrate more than five decades of building community at USC Gould and beyond.
This USC law alum opened up new opportunities for Chinese Americans
You Chung Hong fought to repeal the Chinese Exclusion Act of 1882 and helped thousands of immigrants reunite with their families, becoming the nation’s foremost Chinese attorney.
USC Leventhal alum funds scholarship in his grandmother’s name
Jake Davidson, himself the beneficiary of a full-tuition Mork Family Scholarship, knew he wanted to honor his grandmother, Selma Davidson, after she passed away.
Trojan connects with youngest refugees through music
USC Thornton student brings songs into the lives of Kurdish children during a service trip — despite a language barrier.
Veterans run freshmen through USC leadership training exercises
Global Leadership Program freshmen join Master of Business for Veterans for a morning of military inspired exercises meant to sharpen leadership skills and challenge strategic thinking.
Midori Goto brings hope, harmony and music to Sri Lanka
As the USC Distinguished Professor prepares for the next stage of her professional life, she looks back at a meaningful, memorable trip with students.
Three cellists answer L.A. Philharmonic’s urgent call
The performers get three days to prepare a daunting piece of new music — and then perform it live at a U.S. premiere.
Two social entrepreneurs change how companies give — and give back
Gifts for Good helps companies conceive practical gifts for employees, customers and clients that benefit nonprofits.
Trade secrets need love, too: USC Marshall offers entrepreneur’s guide to intellectual property
A groundbreaking fall course introduces important but often overlooked fundamentals of patents, copyrights, trademarks and more.
Study surprise: Experiences (like vacations) win over material goods if credit is how you’re paying
It wasn’t always this way: USC Marshall research shows people now opt for the adventure rather than something that lasts, like a couch.
Taco Wednesday and selfies help alum bring old-school restaurant into the Instagram age
Omar Lopez changed his family’s decades-old Mexican nightclub using entrepreneurial skills learned at USC Marshall.