Emily Gersema is the assistant director of media relations at USC University Communications. Before joining USC, she worked as a media strategy and social media consultant, and was an investigative journalist.
Stories by Emily Gersema:
Barriers to voting have huge impact on turnout, but Americans overlook their effect
Practical difficulties such as child care requirements and limited polling place hours can curb voter turnout, but USC researchers find most Americans think voting is a matter of belief.
Roe v. Wade repeal may exacerbate women’s health inequities even as candidates use it to gain votes, USC experts say
Health experts see abortion as a public health issue — but in politics, it’s a campaign issue and this is a critical election year.
Increasing discord over abortion, LGBTQ+ issues keep polarization levels high
The USC Polarization Index shows immigration remains the most divisive topic in the first quarter of 2022, while the war in Ukraine is the most discussed.
Genocide and the power of survivor testimony during and after war
On Holocaust Remembrance Day, the interim executive director of USC Shoah Foundation discusses concerns about genocide in Ukraine, the distortion of the Holocaust, and the loss of a Ukrainian Holocaust survivor to the Russian assault on Mariupol.
Patterns and prose: A USC computer scientist is a coder by trade and a poet at heart
One of USC’s top experts at the Information Sciences Institute whose influential work is changing brain research and helping to catch fake videos has an ambitious goal in his spare time: to translate all the works of a beloved Egyptian poet.
Scientists can predict transfer of carbon — including pollution from cars — in the ocean
Tiny organisms that go deep are key to a natural cycle that helps mitigate global warming. A USC-led team of scientists has discovered why and built a computer model that predicts the rate of carbon transfer.
Russia-Ukraine war forces Europe’s largest refugee crisis since WWII, scarring generations
USC experts say the psychological trauma for survivors and refugees will last for decades. They also raise questions about Russia’s alleged war crimes and whether the country is committing genocide.
USC joins AltaSea in opening a new lab to harness the power of aquaculture
USC celebrates a new lab with research accelerator AltaSea — a project that may one day help California grow stronger, healthier mussels, oysters and kelp that can withstand the effects of global warming.
Technology, nuclear power are driving issues in the Russia-Ukraine war
USC experts discuss how tech-driven globalization and energy are front and center in Russia’s war on Ukraine.
Stage for Russia’s war on Ukraine was set by a massive propaganda campaign, USC experts say
As the U.S. and Britain announce sanctions against Russia and soldiers march into Ukraine, USC experts discuss the escalation of the conflict — and note a distinct change in Vladimir Putin’s usual propaganda tactics.
Cars, beer and cryptocurrency: Super Bowl ads set the stage for marketing to millions
When Super Bowl LVI kicks off Sunday, millions of Americans will be tuning in. But this is about more than just the Rams and Bengals. For marketers, it’s about potential sales.
USC Pacific Asia Museum shop in Pasadena sells fair trade items to help women worldwide rise
In the museum’s shop, 60% of the merchandise is certified as fair trade — sourced from Asian American and Asian artists, as well as L.A.-area artists.
Why is America so divided? Researchers find fake news about controversial topics contributes to political polarization
USC researchers dig deep into America’s polarization problem: a data-driven tool measures discord on controversial topics; computer scientists study who spreads fake news; and policy experts examine why polarization is different today.
ShakeOut gives Trojans a chance to hone their earthquake preparedness skills
The annual drill at USC is meant to remind students, faculty and staff of what to do in the event of an earthquake and encourage them to make their homes and offices earthquake safe.
How Greece let in tourists and kept out COVID-19
Researchers from USC and the University of Pennsylvania collaborated with a private company CEO to help Greece do more with less and curb COVID-19’s spread when the country reopened to tourists.
The military after 9/11: How wars impacted veterans’ mental health and care
USC experts reflect on the reverberations of 9/11 and the end of the war in Afghanistan, including the impact on veterans and their mental health care.
The latest public health challenge: getting more Americans vaccinated
About 40% of eligible Americans ages 12 and up remain unvaccinated for COVID-19, according to the CDC. USC researchers explain who the unvaccinated might be, as well as the challenges in persuading people to get their shots.
COVID delta variant rise looms as K-12 schools prepare to reopen
USC experts assess the impact of the variant on school reopenings and employee vaccination mandates as the country attempts to curb outbreaks and avoid more pandemic shutdowns.
How Americans can help stop fake news
Worried about democracy? Concerned about inaccuracies regarding COVID-19? USC researchers share how all of us could assist in limiting the spread of misinformation.
Business closures and partial reopenings due to COVID-19 could cost the U.S. trillions
As coronavirus infections spread throughout America, a USC study projects that the country stands to lose $3 trillion to $4 trillion in GDP over the next two years.
Election 2020 chatter on Twitter busy with bots and conspiracy theorists
A new USC study finds that — just as in 2016 — automated accounts and foreign interference are infesting social media conversations about the upcoming election.
Study underscores the gut-brain connection and shows hunger hormone impacts memory
USC researchers tested the ghrelin hormone in rats and found that impairing their memory led to an increased frequency of eating.
USC, Google and other partners aim to help get election info to voters
The nonpartisan Voter Communications Task Force focuses on identifying and helping others implement the best ways to communicate reliable election information to already registered voters.
As election nears, USC-led cybersecurity initiative pivots to voter education and access
The Google-funded USC Election Cybersecurity Initiative has held workshops for officials around the country, bracing them for cyberthreats. Now, they are channeling their efforts into helping voters.