Advertise in USC Trojan Family Magazine to reach legions of University of Southern California supporters.

USC Trojan Family Magazine is USC’s flagship magazine and is the only publication that goes to all engaged USC alumni in the U.S. with mailable addresses.

USC Alumni Magazine Audience and Circulation

  • Audience: print – mailable alumni, donors and parents of current undergraduates; email – alumni, donors, faculty, parents of current and former undergraduates, donors and supporters
  • Frequency: print – twice yearly (March and September); email – monthly (third Tuesday of each month)
  • Circulation: print – 299,000+, email – 326,000+

USC Alumni Magazine Advertising Rates and Guidelines

To see pricing for print and e-newsletter advertising, download our USC alumni magazine advertising rates.

To learn what kinds of ads we accept, download our USC alumni magazine advertising guidelines.

We do not publish digital ads on our website — e-newsletters only.

Questions? Email us at

USC Alumni Magazine Advertising Deadlines

Spring 2021 Print Magazine

Mails March 19, 2021

Insertion due: Jan. 22, 2021
Artwork due: Jan. 29, 2021

Autumn 2021 Print Magazine

Mails Sept. 17, 2021

Insertion due: July 23, 2021
Artwork due: July 30, 2021

E-newsletters 2020-21

Oct. 20, 2020, e-newsletter
Insertion due: Oct. 6
Artwork due: Oct. 13

Nov. 17, 2020, e-newsletter
Insertion due: Nov. 3
Artwork due: Nov. 10

Dec. 15, 2020, e-newsletter
Insertion due: Dec. 1
Artwork due: Dec. 8
Launch date: Dec. 15

Jan. 19, 2021, e-newsletter
Insertion due: Jan. 5
Artwork due: Jan. 12

Feb. 16, 2021, e-newsletter
Insertion due: Feb. 2
Artwork due: Feb. 9

Discuss or Request Advertising in USC’s Alumni Magazine

To learn more about advertising, contact To request placement of an ad, please fill out our insertion form before the next insertion deadline.

Print advertising

E-newsletter advertising