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MBA students net top-level meetings with NBA, Nike

Trojans visit the Pacific Northwest, where they talk about the business behind sports

basketball net
Portland Trail Blazers executives offered insights to USC Marshall students. (Photo/Geoff Whiteway)

USC Marshall School of Business MBA students interested in the business of sports traveled to the Pacific Northwest, meeting with executives associated with the Portland Trail Blazers and Nike Inc.

Twelve members of the 40-member Marshall Sports Business Organization (MSBO) participated on Nov. 19-20.

“It’s important for our students to receive exposure to executives and opportunities in the industry,” said Courtney Brunious, associate director of the USC Marshall Sports Business Institute (SBI).

We learned a ton … and managed to have some fun, too.

Deepak Ramanathan

Students spent their first day with members of the Trail Blazers, including team president and SBI adviser Chris McGowan. The following day, the students appeared at Nike, chatting with senior leadership, including the vice president of strategy for field and team sports and the vice president of design. They also met with an alumni panel consisting of employees from finance, strategy and marketing.

Several students stayed on to watch the Trojans play the Oregon Ducks on Nov. 21 in Eugene.

“It was an incredible experience for everyone,” said MSBO President Deepak Ramanathan. “It was a very insightful trip. We learned a ton, developed some great connections and managed to have some fun, too.”

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MBA students net top-level meetings with NBA, Nike

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