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USC Marshall online MBA program to focus on virtual teams, social media

Offering a foundation in analytics and communication, the first cohort will begin this fall

woman on a airplane
The format provides content that can be seen at any time. (Photo/courtesy of USC Marshall)

The USC Marshall School of Business will offer an MBA program with a curriculum designed for the online learning environment.

The 21-month program focusing on emerging online business topics such as Internet analytics, social media, virtual teams and entrepreneurial thinking, will begin this fall.

It will provide students with a foundation in all core areas of business and is grounded in analytics and communication from beginning to end.

Flexible learning experience

Led by members of the USC Marshall faculty, online coursework will be conducted primarily in an asynchronous format, with weekly synchronous seminars conducted by faculty via webcam and a one-time, one-week on-campus event. This format enables students to enjoy a flexible learning experience that features real-time interaction with faculty as well as educational content that can be viewed at any time.

The program will incorporate live action cases, interactive exercises and virtual teams. Students will have the ability to take classes in online programs at other USC schools and enroll in additional online courses from USC Marshall MS programs in entrepreneurship, marketing and global supply chain management.

The curriculum was created specifically for the program, rather than just taking traditional in-classroom content and putting it online.

“The new online MBA will allow students from around the world, regardless of time zone and location, the opportunity to join the Marshall Trojan Family and benefit from a world-class MBA degree,” said USC Marshall Dean James G. Ellis.

Our new program pushes the USC Marshall MBA into the online world.

John Matsusaka

“Online technologies continue to rapidly reshape our world,” said John Matsusaka, USC Marshall Online MBA academic director and holder of the Charles F. Sexton Chair in American Enterprise. “As an innovator in higher education, our new program pushes the USC Marshall MBA into the online world, allowing us to deploy new learning technologies and to reach students across the globe.”

The school will partner with All Campus, a creative agency and enrollment services firm, to help support both the program’s launch and its continuous growth.

“Our team looks forward to partnering with such an esteemed university on a program that’s built to raise expectations and change the way we all think about the online MBA,” said Joe Diamond, CEO of All Campus.

USC Marshall has a strong record of developing successful online programs, including a Master of Business Taxation and a Master of Global Supply Chain Management. The school has invested in considerable infrastructure to develop online learning programs, recently training and supporting faculty and developing a dedicated instructional team and studio to build out the online MBA program curriculum.

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USC Marshall online MBA program to focus on virtual teams, social media

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