USC News

Menu Search

You Have 1 Text Message from Obama

Obama’s decision to announce Biden by text puts him ahead of McCain on technology, says Frank Chindamo of the USC School of Cinematic Arts.

When Barack Obama announced Joe Biden as his running mate earlier this week, he created a stir by using texting as the medium for his message. While the process was plagued by false texts sent out before the real one, the move demonstrated a new friendliness between politics and the technology of the 21st century.

“The fact that Sen. Obama is using new media to accelerate his campaign shows he is embracing the cutting edge and future methods of communication for this century,” says Frank Chindamo of the USC School of Cinematic Arts. “He publicized his candidacy using YouTube, and he announced his VP via text messages. This is a clear difference from John McCain, who appears to be the sort of guy whose VHS player is still flashing 12:00.”

Frank Chindamo, adjunct faculty member at the USC School of Cinematic Arts, teaches the class “Mobile and Internet Viral Screenwriting and Production.” He is president and chief creative officer of Fun Little Movies, a production company focusing on original content for digital distribution via the Internet, mobile phones and portable devices.
Contact him at (323) 377-5321 or

More stories about: ,

You Have 1 Text Message from Obama

Top stories on USC News