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Philip Seib’s new USC Annenberg post a reflection of his expertise

Noted scholar aims to ensure more common ground is shared by the schools of communication and journalism

Professor Philip Seib, a noted scholar, writer and public intellectual, has been named vice dean of the USC Annenberg School for Communication and Journalism.

“I look forward to working with Phil in his new role,” Dean Ernest J. Wilson III said. “I have already come to rely on Phil’s good judgment and superior leadership and management skills as part of his past roles here.”

Seib joined the USC faculty in 2007. He serves as a professor of journalism and public diplomacy at USC Annenberg and professor of international relations at the USC Dornsife College of Letters, Arts and Sciences. He is a past director of the USC Center on Public Diplomacy.

scholar Philip Seib

Philip Seib (Photo/Maggie Smith)

Seib’s combination of skills and experiences in both academia and industry, along with his areas of expertise in a variety of fields central to USC Annenberg’s mission, made his disciplines-spanning selection as vice dean an obvious choice.

“Among my goals is to make sure that there is more common ground shared by the School of Communication and School of Journalism — that there is a real USC Annenberg presence,” Seib said. “We have a lot of talent, and sometimes people are hesitant to cross lines between the two schools. I’m going to encourage people to do more of that crossing of lines.”

He added: “I’ve been at Annenberg for eight years now; I’ve been teaching for more than 30 years. I’ve been working both on the journalism side, and, through my work in public diplomacy, on the communications side, so I have bridges built already in multiple directions, and now I’m interested in creating a large and broad bridge between the schools.”

Seib’s research interests include the effects of news coverage on foreign policy, particularly conflict and terrorism issues. He is the author or editor of numerous books, including Headline Diplomacy: How News Coverage Affects Foreign Policy; The Global Journalist: News and Conscience in a World of Conflict; Broadcasts From the Blitz: How Edward R. Murrow Helped Lead America Into War; Beyond the Front Lines: How the News Media Cover a World Shaped by War; New Media and the New Middle East; The Al Jazeera Effect; Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy; and Real-Time Diplomacy: Politics and Power in the Social Media Era.

Seib’s elevation to his new post, effective July 1, comes during an era of great imagination and invention at USC Annenberg. In recent years, for example, the school has opened the Annenberg Innovation Lab; launched the popular Media, Economics and Entrepreneurship initiative; experimented with wearable computing, augmented reality and 3-D printing; and emphasized creative collaborations across industries and disciplines.

The USC U.S.-China Institute and the USC Center on Public Diplomacy are among the school’s leading in-house international and policy programs.



USC Annenberg’s new team

Seib is the latest addition to USC Annenberg’s remade administrative leadership team. Previously, the school announced that Professor Sarah Banet-Weiser will become director of the School of Communication and Willow Bay will become director of the School of Journalism.

USC Annenberg Vice Dean Larry Gross, outgoing director of the School of Communication, is taking a sabbatical.

“Larry Gross has been a valuable contributor to the well-being of the School of Communication and to USC Annenberg as a whole,” Wilson said. “We all look forward to his return in a year.”

Wilson added: “USC Annenberg has a new building, a new program and a new era. This is a great time to be a Trojan, and a great time to join us as we invent the future.”

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Philip Seib’s new USC Annenberg post a reflection of his expertise

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