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USC senior recruits record numbers for rush

Recruitment gives USC senior Roxie Friberg a chance to talk to prospective sorority members. (Photo/Nathan Carter)

Roxie and recruitment go hand in hand.

USC senior Roxie Friberg is enjoying her role on campus as vice president of recruitment for the Panhellenic Council and her part-time job off campus as a recruitment coordinator for Northwestern Mutual, a life insurance and financial services company.

Friberg’s efforts on the council resulted in a record-breaking number of rush registrants and higher pledge-retention rates.

“It was a really rewarding experience because, with all of the extra registrations, we are now able to donate about $10,000 to our endowment that’s going to go toward scholarships for people who can’t afford to pay for being in a sorority,” said Friberg, who is majoring in business administration and music performance (piano).

The Panhellenic Council, housed under the USC Office for Fraternity and Sorority Leadership Development, sponsors and coordinates the university’s sorority recruitment program. It also serves as the unifying, governing and coordinating body of the sorority community.

Friberg, who took office last November, enjoys recruitment because it gives her a chance to talk to prospective sorority members. She spent her summer giving presentations at orientation sessions, where she encouraged students to go greek.

As a freshman, Friberg had a busy schedule that included 10 hours of classical piano practice every day. During her sophomore year, she looked into sorority life, and the experience opened her eyes.

For Friberg, the greek community has served as a networking opportunity, a chance to get involved in philanthropy and a way to make more friends.

“Usually, you come in as a freshman, and you’re thrown into it, but I had this different perspective as someone who went greek as a sophomore,” she said. “I feel like that’s why we had over 1,000 people register for rush, which is record-breaking.”

Beth Saul, assistant dean of Student Affairs and director for Fraternity and Sorority Leadership Development and Parent Programs, said Friberg is doing an excellent job.

“Roxie has impeccable integrity and juggles many balls at once,” she said. “She sets her priorities and is very responsive to people.”

When Friberg isn’t busy recruiting, the native of Chattanooga, Tenn., enjoys hiking, camping and reading. After graduating, she plans to stay in Los Angeles and is considering a career in consulting or the entertainment industry. She would also like to pursue a master’s in business administration.

“I want to be part of something exciting and make a difference, make a change,” she said.

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