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USC to showcase the future of video games

A customized PlayStation 2 (Photo/Courtesy of Sony Computer Entertainment America)

Video game design, which is playing an increasingly larger role in the entertainment industry, will be front and center during events to be held on Sept. 12 and 13 at the USC School of Cinematic Arts.

“It’s an opportunity to engage with tomorrow’s leaders,” said Jack Tretton, president and CEO of Sony Computer Entertainment America, “to tell the students a little about our products, about our business and to give them a chance to ask questions and learn more about our industry.”

Tretton, who will deliver the keynote address at 11 a.m. on Sept. 13, said: “You want to follow your passion. If you’re passionate about something, you don’t look at it as work, you look at it as entertainment. It’s not just about sitting in front of a TV and playing a game for hours at a time, it really [has become] mainstream entertainment. If you’re a fan of the entertainment business, game design is something you should look toward.”

Two tents will be set up outside the George Lucas Building on Watt Way from 10 a.m. to 5 p.m. on Sept. 12 and 10 a.m. to 3 p.m. on Sept. 13.

PlayStation representatives will be available to speak with students and discuss job opportunities on both days. The tents will house gaming kiosks featuring new and pre-released games.

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