Dick Beam, an assistant coach on a pair of USC’s national championship football teams who became a front-office executive with the Los Angeles Rams and Tampa Bay Buccaneers, died on May 3 of cancer in Corona. He was 75.
Services will be held on May 9 at 10 a.m. at Whittier Area Community Church at 8100 Colima Road in Whittier. A reception will follow at Friendly Hills Country Club on 8500 Villaverde Drive, also in Whittier.
Beam spent four seasons (1972-75) under head coach John McKay at USC, the first two seasons as a part-time assistant coach and scout while also teaching physical education at Alhambra High School and the final to seasons as a full-time assistant. Those Trojan teams won the national championship in 1972 and 1974 and played in three Rose Bowls.
Beam later joined McKay for five seasons (1976-80) with the Buccaneers as an assistant coach and the director of administration. He later served as director of operations for the Rams for 10 seasons (1981-90) before becoming general manager of the Orlando Thunder of the World League of American Football for two seasons (1991-92).
He helped organize the National Football League’s American Bowl in London (1987), Tokyo (1989) and Berlin (1990). He also served as a consultant for the league at 29 Super Bowls, including Super Bowl XLV in 2011.
Beam began his coaching career as the freshman coach at Whittier College, his alma mater, in 1958. He became an assistant for Whittier’s varsity in 1959 under head coach Don Coryell. He spent 1960 as an assistant at Santa Fe High School in Santa Fe Springs before becoming an assistant at Montebello High for six seasons (1961-66). He was the head coach at Brea High School in 1967 and later spent four seasons (1968-71) as head coach at Alhambra High, where he was named the San Gabriel Valley Coach of the Year in 1969.
He starred in three sports at Whittier High, earning All-CIF honors as a senior split end in 1954. He then played football at Whittier College, where he was coached by George Allen and Coryell.
Beam was named among the Top 100 Distinguished Graduates of Whittier College in 1986 and received the school’s Alumni Achievement Award in 1990.
Beam is survived by his wife, Dorothy, son, Donn, daughter Cathy Crofts and three grandchildren.
In lieu of flowers, donations can be made to the Whittier College Athletic Department.