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Pug attack ad scores at Super Bowl

Pug Attack Ad Scores at Super Bowl
A popular pug won over viewers in an annual advertising poll.

USC School of Cinematic Arts alumni and students scored big at the Super Bowl with “Pug Attack,” the top-ranked USA Today Ad Meter commercial.

The commercial, which was produced as part of the Doritos: Crash the Super Bowl contest, was the first consumer-created commercial to top the Ad Meter list.

Its creator, JR Burningham ’09 will be awarded $1 million and a guaranteed contract to produce more ads this year for Doritos and Pepsi Max.

“We couldn’t have made this commercial without our training at the USC film school,” Burningham said. “One of the unspoken benefits of film school are the friends you make who become fellow craftsmen in your future projects. We all raise each other up.”

All 10 Crash the Super Bowl finalists received $25,000 and a trip to attend the game.

“We knew our fans would bring exceptional talent from this year’s contest, and we’re thrilled to award $1.4 million to help JR and [the other winners] set off to pursue their dreams,” said Rudy Wilson, vice president of marketing at Frito Lay. “We know this is just the beginning of so much more to come in their careers.”

The production team for “Pug Attack” included writer/director/editor Burningham; producer Tess Ortbals ’09; cinematographer Jonathan Barenboim; Shannon Latimer (production sound) ’10; Jonathan Bernbaum ’08 (first assistant camera); Patrick Knipe ’09 (post-design and mix); and gaffer Adam Goral.

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Pug attack ad scores at Super Bowl

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