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Geoffrey Cowan, a USC University Professor and dean emeritus of the USC Annenberg School for Communication & Journalism, has been named the first president of the Annenberg Foundation Trust at Sunnylands.

The Sunnylands Trust is an independent 501(c)(3) nonprofit operating entity established by the Annenberg Foundation primarily to hold high-level retreats that “address serious issues facing the nation and the world community.”

Sunnylands is the name of the late Walter and Leonore Annenberg’s 200-acre estate in Rancho Mirage, Calif. The estate will serve as a venue for important meetings of top government officials and leaders from education, philanthropy, the arts, culture, science and medicine.

We Are ‘SC’
The University of Southern California defeated the University of South Carolina in the U.S. Supreme Court on Oct. 4 as the justices let stand a trademark ruling declaring that the interlocking letters “SC” are the registered mark of the Trojans.

The high court rejected an appeal from USC in Columbia, S.C., which since 1997 has sought to register its own “SC” logo for the sale of sports merchandise.

The sale of sports merchandise with collegiate logos is a $3 billion-per-year business, according to estimates provided to the court.

Security Report Available for Viewing

USC’s annual Security Report and Fire Safety Report can be viewed at

The report includes statistics for the previous three calendar years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by USC and on public property immediately adjacent to and accessible from the campus.

The report also includes institutional policies concerning campus security, such as policies related to alcohol and drug use, crime prevention, the reporting of crimes, campus emergency response and evacuation plans, missing student notification procedures, sexual assault and other matters.

Concert Gala Raises $1 Million for Cancer Research

More than $1 million was raised at A Concert to Cure Cancer, a gala benefiting the USC Norris Comprehensive Cancer Center and the new USC Center for Molecular Pathways and Drug Discovery, making it one of the largest and most successful fundraising events in the Norris Cancer Center’s history.

Held Sept. 26 in Los Angeles, the event honored the work of Heinz-Josef Lenz and Michael Kahn, co-directors of the new USC research center. The Pasadena POPS orchestra, conducted by Rachael Worby, headlined the event.

Chips Off the New Block

USC School of Architecture students Chisom Ezekwo, Soheila Hajiamiri and Isaac Wilhelm were awarded second place in the 2010 Student Unit Design Competition sponsored by the National Concrete Masonry Association.

ORCO Block Co. Inc. a 64-year-old family business run by Richard Muth ’72, sponsored a plant tour and seminar for 125 students in the School of Architecture’s second-year design studio. The assignment after the tour was to design a block that was aesthetic and able to be manufactured in a standard mold.

The winning team received a trip to Chicago to compete in the national competition. The awards presentation was held in Chicago on July 28 at the masonry association’s annual midyear meeting.

Faculty advisers for the team were instructor Stephen Leisner and assistant professor Gail Borden.

New Post for USC Rossier Alum

Sonja Daniels EdD ’10 has joined California State University, Dominguez Hills as associate vice president for student affairs.

In her new role, Daniels will manage university housing, the office of student life, the multicultural center, and the university student union. She also will oversee new student orientation, disabled student services, judicial affairs and veterans affairs.

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