“Women Empowering Women” proved an apt theme for the USC Alumni Association’s second annual USC Women’s Conference, held March 12 at Bovard Auditorium and various other University Park campus locations.
Gloria Burgess PhD ’80, MBA ’86, the author of such popular advice books as Dare to Wear Your Soul on the Outside, delivered the keynote address at the conference’s “Power Lunch” in Town & Gown.
Burgess, whose father had attended college thanks to the generosity of author William Faulkner, also spoke about her struggles with sexism and racism.
The day-long conference was co-chaired by Jane Bensussen MA ’69 and Joyce Ukropina ’75. They kicked off the program by introducing Elizabeth Sample MBA ’98, the daughter of USC President Steven B. Sample, who welcomed attendees with remarks about the accomplishments of USC alumnae.
Sample’s talk was followed by a “Power Panel” moderated by KCAL9 News reporter Sylvia Lopez ’83. The panel featured three self-made businesswomen who seemed to agree that when it comes to work life versus family life, the key is integration rather than balance.
In addition to the “Power Panel,” the conference included a series of morning and afternoon workshops that focused on issues of importance to women, including heart disease, breast cancer, Alzheimer’s disease, stress reduction, entrepreneurship, personal branding, wealth management and philanthropy.
To provide attendees sufficient time for networking and socializing, this year’s conference concluded with an outdoor reception featuring desserts from the LUSCious Cookbook (compiled by the women of USC’s alumnae organizations). Attendees took advantage of this opportunity to meet with one another as well as the panelists and workshop leaders, many of whom signed copies of their books.
The conference was presented by the USC Alumni Association and sponsored by Bank of America. Individual sessions were sponsored by The Doctors of USC; The Resort at Pelican Hill; University Gateway; the USC School of Policy, Planning, and Development; the USC Mexican American Alumni Association; the USC School of Pharmacy; the USC Marshall School of Business; and the USC Annenberg School for Communication & Journalism.
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