The USC Global Conference held in Tokyo Oct. 25-27 turned out to be one of the larger gatherings of USC alumni, friends and faculty outside of the United States. With early expectations of 400 attendees from the U.S., Europe and Asia, organizers scrambled to accommodate more than 500 registrants.

Held at the Tokyo Hilton, the event brought together experts to discuss key issues and challenges facing the Asia Pacific region in four major areas: how to adapt to the aging of our societies; interactive digital entertainment; entrepreneurship and innovation; and challenges facing Pacific Rim societies.

“We were pleasantly surprised by the attendance level, which was higher than we had projected and higher than previous conferences,” said Adam Clayton Powell III, USC vice provost for globalization. “We may be observing a cumulative effect of all the USC Asia conferences, as the university’s reputation and network of alumni, family and friends continues to grow and strengthen. For example, there were several senior executives and researchers who registered who themselves could have been speakers.”

Bookending the two-day conference were dinner events showcasing the diversity and global efforts of the university.

USC Provost C. L. Max Nikias opened the conference, which was highlighted by USC alum Bobby Valentine, manager of the Chiba Lotte Marines of the Japanese baseball league.

“USC is the first institution out of my hometown that I was able to learn from,” said Valentine in a pre-dinner press conference. “USC has taken a leadership role in trying to build and develop the bridges for interaction around the world.”

Pointing to Major League Baseball’s World Series under way at the same time, Valentine noted that three players with the Boston Red Sox and Colorado Rockies were Japanese. “Baseball is a world game, just as this USC Global Conference is trying to promote global business communications.”

USC trustees also were an important element at the conference, which included participation by Toshiaki Ogasawara of Japan, Yang-Ho Cho of Korea, Ronnie Chan of Hong Kong and Michele Dedeaux Engemann, the current president of the USC Alumni Association board of governors.

Over the next two days, sessions routinely were filled with attendees sitting in on sessions about China and its role in the Pacific Rim, aging in Japan and the future of digital entertainment, among other topics.

Anchoring the sessions were four speakers led by Jim Clifton, CEO of the Gallup Organization, who looked at growing opportunities in Asia. Joichi Ito, chairman of Creative Commons and fellow at the USC Annenberg Center for Communication, spoke of new computer and mobile phone technologies while Prudential Insurance co-president Timothy Feige reviewed Asia’s changing demographics and Julian Lai-Hung, executive director of digital distribution at Warner Entertainment in Japan gave an overview of the movie industry in the region.

A session on trends in higher education moderated by USC Executive Vice Provost Barry Glassner included panelists Marilyn Flynn, dean of the USC School of Social Work; Karen Symms Gallagher, dean of the USC Rossier School of Education; and Chang Young Jung, president of Yonsei University. Jung earned his M.A. and Ph.D. at USC.

Many attendees were first-time global conference participants, such as Jan Yanehiro, a Trojan parent.

“I think this is fabulous,” said Yanehiro, a television news reporter who co-anchored one of the first news magazine shows in 1975. “I really believe in the global issue, that we have to understand our neighbors … but what surprised me was how much I, an outsider, got to learn, and that was the real joy. I wanted to know about baby boomers � I’m a perfect baby-boomer. I wanted to learn about the female workforce because it was my generation that said ‘we’re going to change the world’.”

To cap the closing dinner festivities, Nikias announced that Taipei, Taiwan would host the 2009 USC Global Conference.

“With two years to prepare, we look forward to working closely with the thousands of USC alumni in Taiwan and with our many partners and friends in the region to make the USC Global Conference 2009 an even bigger success,” Powell said. “And the USC International Office in Taipei is already gearing up to address long-range logistical issues. But Tokyo has set a high standard for us to try to match!”

And while the glow of the Tokyo conference slowly began to fade in the land of the rising sun, many already were looking ahead to the many global possibilities presented at this year’s meeting.

“It’s enriching to understand how people think around the world,” Yanehiro said. “I think if we understand how people think, it will make us a better United States.”

Previous USC global conferences were held in Seoul, South Korea, Hong Kong and Shanghai, China.

This year’s conference was made possible by the work of the USC Alumni Clubs in Japan as well as the meeting’s sponsors, including Platinum sponsors The Japan Times & Nifco Group, Korean Air, Satake and Trianz; Gold sponsors Capital Services Group, Fubon International, Hanjin Shipping, Tingyi Holding Corp. and ValueCommerce; and Cardinal sponsors Design EXChange, Edelman Japan, InterSoft, Newport, Suntory, Theory, Toyota and the USC Asian Pacific Alumni Association.

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