Julie Tilsner oversees editorial functions for the Office of Communications and Marketing at the USC Marshall School of Business, including content, collateral and special projects. On occasion she has time to write a feature story herself. In a previous life, she was a writer/editor at BusinessWeek Magazine and freelanced extensively for Redbook, Parenting and other magazines. She has a master’s degree from Columbia University’s Graduate School of Journalism.
Stories by Julie Tilsner:
USC Marshall master’s students meet the marketers
Top entertainment executives share strategies as part of a multipart career-development program.
MBA students prepare e-commerce report for international meeting
A USC Marshall team bound for Manila spends countless hours conducting interviews for a pivotal paper.
Special delivery: the simple idea that led to a smart startup
After turning down Mark Cuban, USC Marshall entrepreneurs took their business to Silicon Valley.
USC football finds an effective way to use GPS technology
A small device tucked under a player’s shoulder pads provides data that can be used to improve training.
Auto recalls hurt rival brands, too, USC Marshall study finds
Negative chatter about a recalled brand spills over to competitors who haven’t had recalls, researchers say.
Trojans remember USC alum Kim West
Colleagues and students recall the life of USC Marshall’s former associate dean of undergraduate programs.
Richard Green tapped as adviser for housing finance
The USC Lusk Center for Real Estate director has dedicated his career to housing policy.
Start it up: USC entrepreneurs receive seed funding for innovative ventures
Annual competition rewards young entrepreneurs who have bright ideas.
Lindsey Buckingham makes for a memorable last class in entrepreneurship
Fleetwood Mac guitarist talks with (and sings for) students at Bovard, and the Trojan Marching Band stops by. ‘Tusk,’ anyone?
Jessica Alba has an honest talk about being an entrepreneur
Launching her own company of family-friendly products took persuasion and a don’t-say-no attitude.
NBA commissioner Adam Silver reviews his first year on the job
Pro basketball leader talk TV mega-deals, the league’s global growth and expanding mobile platforms.
Shark Mark Cuban shares insight with USC audience, and student startups
Entrepreneur offers students business advice at Bovard Auditorium.
USC Marshall ranked among best business schools for veterans
Military Times’ criteria included enrollment, veterans on staff and funding.
USC Marshall ranked as a world leader in research survey
UT Dallas business rankings validate the school’s headway, dean says.
It’s a close shave, but 40-year-old mustache comes off for charity
USC Marshall’s Carl Voigt cuts his famed facial hair after fundraisers rise to a challenge.
Moving the world: lessons from the port slowdowns
Recent impasse at the ports of LA and Long Beach illustrates the challenges of today’s global supply chain.
Taking big risks, riding big waves
Turns out USC Trustee Thomas A. Barrack Jr. and surfer Laird Hamilton have a lot in common — especially the way they view risk.
Statistics tell the story for USC Marshall scholar
Associate professor receives bronze medal from the Royal Statistical Society for his significant research.
Alumna discovers the power of filmmaking
Sarah Choi produces The Drop Box, a documentary about a man taking in unwanted babies in South Korea.
USC classes lift the curtain on Hollywood’s wheeling and dealing
Looks at talent transactions, movie marketing and much more give students a taste of what life is like beyond the industry’s glitz and glamour.
Global-minded graduates celebrate success
USC Marshall students from two business programs set out to find their niche in the international marketplace
Management firm supports student investors with new gift
Van Eck Global donates $3 million for a student investment fund and travel scholarship.
MBA students find Cuba to be a confusing, beautiful place
USC Marshall professor leads the group on its ‘incredible’ learning experience.
The stadium game: Why LA still has no NFL team
USC Marshall sports expert David Carter weighs in on why we might soon be getting a pro football team — or not.