Stories by Julie Riggott:
Alumna drums up support for action against sexual violence
‘We try to tell stories,’ says drummer Ana Barreiro, who hopes YouTube videos will attract financing or political clout.
How to help first-generation college students thrive in stressful situations
Research shows that students can tap into their backgrounds for strength and perseverance — after a short session with seniors.
The ‘Happy Meal effect’: Little bribes spark better eating habits
Giving consumers an incentive for choosing smaller meal portions means lower daily intake of calories, USC research finds.
Car buyers with a trade-in get a raw deal, study shows
Honesty may not be the best policy for buyers, USC Marshall research reveals.
Enjoy the music, but guard your ears
USC Thornton concert is plugged into hearing protection for musicians.
Music and movies come together for Measures & Frames
Visions and Voices event pairs the inventive music and visuals of modern composers and audacious filmmakers.
For USC Thornton musicians, it’s a recording session to remember
Visiting Capitol Records, the students work with one of the top producers in the business.
USC Roski artist takes a life-altering journey to Japan
His work on life after cataclysm and moving forward transforms the student.
Travel grant awardees receive support for proposed projects
Students discuss their works on bodily transformation, feminism and detention.
Melissa Manchester sings the praises of USC Thornton students
Trojans help the singer-songwriter with the release of her first new album in 10 years.
USC Thornton alum shows how a Grammy win can be arranged
Ben Bram takes home trophy in a ‘watershed moment for a cappella.’
Guilt-ridden employees may be just the ones you want
People who are prone to feeling guilty are hard workers — but they also have a tendency that should make bosses pause, according to USC Marshall School of Business research.
Are we paying attention to the onslaught of digital media?
USC Marshall study provides a new model of media consumption in our ‘age of interruption.’
Business professor to cover capitalism at Oxford talks
Lectures will explore the tensions that make business enterprises in a capitalist economy such a ‘fascinating paradox.’
What makes a song really sing?
Marketing professor analyzes 55 years of chart-topping singles to gauge what separates a hit from a miss.
Entrepreneurs look for a leg up with startups
Ten-week accelerator at USC Marshall aims to push budding businesses to the next level.
Energy of business leaders rises, but productivity declines
Latest research from USC Center for Effective Organizations explains the unexpected finding.
World Bachelor in Business students reflect on their first year
Three members of the cohort recall their friends, favorite class and memorable moments. Next stop: Hong Kong.
Promoting love can punish sales
Highlighting relationships in advertising and promotions can have substantial negative consequences for sales, says a USC researcher.
Building economies, improving lives
Business and political figures from Israel, the Palestinian territories and Jordan discuss economic development.
USC Marshall establishes master’s degree in social entrepreneurship
Course requirements include “Cases in New Venture Management,” “Cases in Feasibility Analysis,” “Investing in Impact Ventures” and “Marketing Management.”
USC Marshall to host corporate stewardship conference
“Corporate Stewardship: Organizing for Sustainable Effectiveness” will showcase current corporate practices and research findings.
Trojans design civic-minded apps
USC Marshall Professor Ann Majchrzak partnered this semester with the city of Los Angeles’ Information Technology Agency on student projects that had the potential for tangible impact in the community.
Americans consume media in a major way, study finds
The massive U.S. consumption of media was the topic of a report produced by USC Marshall.