Stories by Julie Riggott:
Trade secrets need love, too: USC Marshall offers entrepreneur’s guide to intellectual property
A groundbreaking fall course introduces important but often overlooked fundamentals of patents, copyrights, trademarks and more.
Study surprise: Experiences (like vacations) win over material goods if credit is how you’re paying
It wasn’t always this way: USC Marshall research shows people now opt for the adventure rather than something that lasts, like a couch.
Taco Wednesday and selfies help alum bring old-school restaurant into the Instagram age
Omar Lopez changed his family’s decades-old Mexican nightclub using entrepreneurial skills learned at USC Marshall.
Wonder why those happy memories fade? You’re programmed that way
New USC Marshall research suggests that people overestimate how much they’ll recall from a good time in their life: “People simply forget to remember.”
USC Thornton grads win the game of musical chairs with worldwide orchestras
Beating the odds, Trojans grab full-time posts with celebrated symphonies.
Couple raises money to feed 25,000 children instead of throwing a lavish wedding
USC Marshall alum and sweetheart gather funds for the campaign, but the deadline is Valentine’s Day.
Midori Goto, students share music beyond the concert hall
The USC Thornton Distinguished Professor joins Trojans who perform for appreciative audiences in Mexico.
Our easy excuse to eat badly: Someone else is serving the food
USC Marshall research explains how being less involved with serving our own meals can lead to large portions.
The simple water filter that could save lives around the world
USC senior’s Club H2O is the first step to launching a global business spun off from that charity.
Long-term behavior change is key to creating healthy habits, research shows
Policymakers changed public opinion on smoking. New USC Marshall research suggests the same techniques can get us to exercise, eat better and be more healthy.
USC law professor has seen how corruption can lead to government failures
Abby Wood, who studies campaign finance disclosure, hopes to discover general truths about good governance.
Musical questions? A dean and his faculty have enough answers to fill a book
Robert A. Cutietta answers offbeat questions each week in his “Ask the Dean” segment on KUSC.
Drum roll, please: USC Thornton percussionists find success with top orchestras around the world
It helps to learns your craft from the best, including two faculty members who make music with the L.A. Philharmonic.
For soldier Jeremy Todd, the latest deployment is at USC
As part of the elite Green to Gold program, he’s pursuing an advanced degree at USC Marshall while earning a commission as an Army officer.
‘It’s all about confidence’ for USC Leventhal commencement speaker Cathy Engelbert
The first female CEO at a major accounting firm talks about family, career, leadership and learning the next big thing.
American firms set their sights on Asia/Pacific marketplace
Key questions face the global companies as they seek to expand trade and investment in the region.
Accounting students provide free tax help to the community
Beta Alpha Psi members use their financial skills just in time for Tax Day.
Talent takes root at USC Thornton
It’s a trend: Hip ensembles created by students spring up like wild flowers, invigorating LA’s music scene.
What does it take to be leader of the band?
With mentorship from USC Thornton faculty, a talented musician moves from keyboard player to musical director, scoring high-profile gigs along the way.
Love makes the world of giving go ’round
USC Marshall team studies love, compassion, hope and pride, finding that only one of those emotions boosts charity for international causes.
Volunteers garner back-to-back wins for USC Marshall
MBAs bring home the President’s Volunteer Service Award from Junior Achievement.
USC Thornton musicians primed for Lincoln Center performance
Composer Andrew Norman writes a concerto commissioned by the New York Philharmonic for pianist Jeffrey Kahane.
USC alum honored for his business spirit
Junior Achievement of Southern California lauds the work of Greif Center leader David Belasco.
Alumna drums up support for action against sexual violence
‘We try to tell stories,’ says drummer Ana Barreiro, who hopes YouTube videos will attract financing or political clout.