USC News

Menu Search

Thousands of fairgoers plan for prosperidad

USC teams with Univision for Feria Financiera Prosperidad, an annual Spanish-language financial literacy event

Feria Financiera Prosperidad
Attendees spin the wheel at the USC booth for prizes during the Feria Financiera Prosperidad (Financial Fair: Plan Prosperity) at USC on Saturday. (USC Photo/Gus Ruelas)

When Barbara Villasenor’s father asked her if she wanted to spend the day at a financial literacy fair at USC on a beautiful, sunny Saturday, the motivated 8th-grader didn’t hesitate. The youngster is serious about becoming a pediatrician and has many questions on how to prepare herself; in the fall, her 17-year-old brother will become the first in their family to attend college.

Martha Escutia

Martha Escutia, USC vice president for government relations, speaks during the opening ceremony at the Feria Financiera Prosperidad (Financial Fair: Plan Prosperity) Saturday. (USC Photo/Gus Ruelas)

Their father, Juan Carlos Villasenor, a native of Mexico City and a small business owner, had learned of the Feria Financiera Prosperidad (Financial Fair: Plan Prosperity) from commercials on the Spanish-language television network Univision, a co-host of the wide-ranging, informative gathering on financial literacy o March 21.

The Villasenors made the trek from Santa Clarita and joined thousands of others for sessions on how to start a small business, pay for college, take control of credit, get legal advice on immigration issues and, for veterans, how to find resources and access benefits.

Univision journalist Oswaldo Borraez, joined by university officials and local celebrities, opened the fair with a ribbon-cutting ceremony outside Bovard Auditorium. He spoke to the commonalities of the immigrant experience in the United States.

“It’s part of what it is to come to this country, to have a dream, to make it reality and that you, as business people, with the support of banks, with the support of financial institutions, you can realize those dreams,” Borraez told the attendees in Spanish.

All sessions were conducted in Spanish and a number of speakers were heard using the words sueños (dreams), éxitos (success), oportunidad (opportunity), and sí, se puede (yes, you can) throughout the day.


Ana Beatriz Cholo is a freelance writer and photographer who lives in Los Angeles. She graduated from USC with a dual degree in print journalism and history in 1998.

Feria Financiera Prosperidad

Univision volunteer Maria Navarro, left, helps direct attendees during the Feria Financiera Prosperidad (Financial Fair: Plan Prosperity) Saturday at USC. (USC Photo/Gus Ruelas)

 

Feria Financiera 2015

Attendees look over the list of workshops during the Feria Financiera Prosperidad (Financial Fair: Plan Prosperity) Saturday at USC. (USC Photo/Gus Ruelas)

More stories about:

Thousands of fairgoers plan for prosperidad

Top stories on USC News