Jason Squire made his first visit to China in 2007 as a presenter at the Shanghai International Film Festival.
The USC associate professor of cinematic arts paid his second visit in November, spending time at the DeTao Masters Academy, where he was inducted as a master of entertainment industry studies.
According to the academy’s vision statement, “DeTao believes that the experts [masters] who drive a wide variety of industries and professions have accumulated enormous wisdom.” With that in mind, the academy brought together masters from 25 countries and 60 fields for the “Wisdom Collection Heritage.”
Squire presented “Introduction to Creative Movie Development and Marketing,” a workshop held on the campus of the Shanghai Institute of Visual Arts. He also delivered “Movie Business Essentials,” a presentation at the Shanghai Library.
Since that 2007 visit, Squire has been named Visiting Professor at the Beijing Film Academy, and his textbook The Movie Business Book has been translated by scholars in both complex and simplified Chinese characters.