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Game from social innovation alumni aims to get kids moving

Trojans from the Social Innovation Design Lab pin hopes on crowdsourcing to launch Doozy

Doozy is an interactive, life-sized board game for everyone ages 8 to 88, according to its USC creators — Scott Fairbanks ’13, Catherine Uong ’14 and Petey Routzahn ’14. The game was initially designed in a USC Marshall School of Business course called Social Innovation Design Lab, in which students combine creativity with business principles to solve societal challenges, and turn a profit.

The student team discovered a need for greater access to recreation while working with agricultural communities in California’s Central Valley. Since then, more than 700 people have played Doozy, Fairbanks said, and the game has spawned a Kickstarter campaign. The team’s motto? Bringing back creative play.

Take a look at the game through the team’s video. Doozy is just one of the entrepreneurial, up-and-coming products and services to grow out of USC Marshall’s Brittingham Social Enterprise Lab.

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