USC has joined forces with Spanish-language television network Univision to host Feria Financiera: Plan Prosperidad (Financial Fair: Plan Prosperity), a free event open to the public that will be held on March 16 on the University Park Campus. The fair will offer Angelenos multiple seminars and town halls in Spanish on the topics of personal finance, small business, education aid, and home and car buying.
This marks the first of Univision’s newest empowerment series, an initiative designed to create awareness about financial literacy and entrepreneurship among the Latino community.
“USC is proud to partner with Univision in bringing financial information to the Latino community in Los Angeles,” said Thomas S. Sayles, senior vice president of University Relations. “Economic stability is the key to empowering and building our communities, and we are pleased to be a catalyst in convening these resources.”
More than 8,000 attendees are expected to participate in the day’s town halls, financial workshops and outdoor exhibit area. Enrique Acevedo, Univision network anchor and Plan Prosperidad ambassador, will moderate the Personal Finance Town Hall with financial expert and author Julie Stav in Bovard Auditorium.
“Our audience needs access to information that will help advance our community as part of our mission of informing and empowering our community,” said Alberto Mier y Terán, senior vice president and general manager of Univision 34-UniMás 46. “For us to achieve our mission, it is our duty and social responsibility to provide our community a setting where they can obtain credible information and resources that will inform, empower and lead them to financial wellness.”
In addition to being the largest private employer in Los Angeles, USC is a longtime supporter of local community programs through its Good Neighbors Campaign, a fundraising initiative that to date has raised $16 million for neighborhood programs and the USC Family of Schools.
One of the Feria Financiera panels will feature parents from USC’s Neighborhood Academic Initiative (NAI), an intense college preparatory program that sends 99 percent of its graduates to college. During the panel discussion, NAI parents will share their experiences of going through the financial aid process with their children.
“There are so many changes when a child goes to college, and we want to help clarify some of the financial processes and hopefully alleviate some of the stress,” said NAI parent Griselda Bonilla.
The fair will also offer a crash course on best practices for business plans, business analysis and project management.
“We are condensing an eight-week intensive course designed for our Bridges to Business program and packaging it into a 75-minute overview,” said Sergio Gascon, executive director of the USC Minority Business Development Agency Business Center.
Additional financial resources will be available at the USC tent in Alumni Park, including information from university partners such as the Los Angeles Times Festival of Books, Exposition Park and LA Metro.
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