Sandra de Castro Buffington, director of Hollywood, Health & Society, a program at the USC Annenberg School for Communication and Journalism’s Norman Lear Center, will deliver a presentation at the 2012 Behavior, Energy & Climate Change Conference (BECC) on Nov. 12 in Sacramento.
Buffington’s talk, “Inspiring Hollywood’s Writers and Producers to Create Storylines That Change Lives,” will focus on health and climate change storylines on television, film and new media, and how they have a profound effect on viewers’ knowledge and behavior. The most popular TV storylines can reach up to 20 million viewers in an hour in the United States and more than 400 million viewers in 100 countries.
Through workshops and topic sessions on policy and program strategies, the BECC conference will focus on how to accelerate the transition to an energy-efficient and low-carbon economy. Guest speakers will include senior-level policymakers, scientists, media representatives and energy experts who will offer the latest behavioral research and communication strategies.
The event is organized by the California Institute for Energy and Environment, the Precourt Energy Efficiency Center and the American Council for an Energy-Efficient Economy.
On Nov. 17, Buffington will deliver another presentation on “Hollywood as a Cultural Catalyst” at the second annual Green Festival in Los Angeles. She will present clips of TV storylines — inspired and informed by Hollywood, Health & Society — that have had an impact on viewers.
The festival, being billed as “the nation’s largest and most diverse sustainability event,” is returning to the downtown Convention Center and will feature an organic food court, live music, workshops and an environmental film installation presented by the Sierra Club.
Buffington will be joined by Bianca Alexander and Michael Alexander of Conscious Planet Media, and Michael Kaliski of Good Planet Media.