Philip Seib, professor at the USC Annenberg School for Communication & Journalism and director of the USC Center on Public Diplomacy, spoke on a panel about “Winning Hearts and Minds: American Public Diplomacy in the 21st Century” at Johns Hopkins University on Nov. 16. The audience of 120 included Hopkins faculty, students, officials from various government agencies and foreign diplomats.
Seib talked about the importance of having substantive policy initiatives to back up public diplomacy efforts and the need to break away from the Cold War premises that have long governed U.S. international broadcasting.
Others on the panel were John Dickson, Western Hemisphere Public Diplomacy and Public Affairs director at the U.S. Department of State, Phyllis Oakley, a former diplomat now on the faculty at the Johns Hopkins School of Advanced International Studies and Joan Mowrer from Voice of America.
During his Washington visit, Seib also met with officials from the U.S. Institute of Peace, the American Association for the Advancement of Science and the U.S. Department of State about the center’s work.