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A Classic(al) Move

NPR has announced a significant new alliance with CPRN (Classical Public Radio Network) to market and distribute the 24-hour classical music service to public radio stations nationally.

The NPR-CPRN partnership will make around-the-clock classical music available to its 732 NPR member stations, 472 of which broadcast classical music.

Created five years ago by Colorado Public Radio and University of Southern California Radio (KUSC), CPRN received $850,000 from the Corporation for Public Broadcasting in 1999 to develop the service.

“As public radio stations continue to seek ways to expand and focus their programming, this new alliance with CPRN will help NPR provide more and better service to NPR stations choosing to concentrate on classical music programming,” said Benjamin Roe, NPR’s director of music.

Seven experienced announcers host CPRN’s around-the-clock music service, presenting everything from the most familiar pieces of classical music to lesser-known but thoughtfully chosen works from medieval times to modern.

To help stations during local membership campaigns, CPRN also produces 40 full hours of fund-raising specials three times a year for a total of 120 hours annually.

CPRN currently airs on five public radio stations or networks: KUSC Los Angeles, Calif.; Colorado Public Radio Denver, Colo.; Boise State Radio in Boise, Idaho; Northwest Public Radio in Pullman, Wash.; and WBHM Birmingham, Ala.

“CPRN offers the best performance pieces from the classical repertoire as well as information about the music, delivered concisely, that helps listeners learn a little more about the music and listen differently to the pieces,” said Brenda Barnes, general manager of KUSC and co-founder of CPRN with Max Wycisk, president of Colorado Public Radio.

The partnership between NPR and CPRN, said Barnes, “combines top talent, musical knowledge and fundraising expertise with the superior marketing and expertise of NPR that stations truly value.”

A Classic(al) Move

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