USC Trojan Football Coach Pete Carroll will be featured in a new promotional campaign for The Doctors of USC to debut this fall.
The campaign—a video commercial, radio spot and print ads—was shot June 24 at Heritage Hall on the University Park Campus. The premise of the advertising campaign is to highlight the fact that Carroll himself is a patient of The Doctors of USC.
“The Doctors of USC are the health care providers for our Trojan athletes, and we are delighted that Coach Carroll accepted our invitation to appear in the new campaign to promote the expertise of our USC physicians,” said Jane Brust, associate senior vice president for health sciences public relations and marketing. “We want the Trojan Family to be watching for the campaign to appear on our Web sites and in print beginning in September.”
In the ads, Carroll is shown seated in the waiting room of a doctor’s office, engaged in conversation with a female patient who is at first startled and then excited to see him there.
USC Athletics offers promotional considerations to The Doctors of USC in return for the outstanding care USC physicians provide the Trojan athletes. The football team is under the close care of head physician, Dr. James Tibone, and many other orthopaedic surgeons. In addition, USC physicians from internal medicine, infectious disease and neurosurgery are involved in the treatment of the Trojan athletes.
“The Doctors of USC provide exceptional care to our athletes,” says Russ Romano, director of sports medicine and head athletic trainer. “We are very fortunate to work with this group of physicians and we have the highest regard for them.”
The involvement of Coach Carroll in this year’s campaign is a key component to this partnership.
Orchestrated by the Health Sciences Public Relations and Marketing staff in collaboration with USC Athletics, the campaign continues the award-winning “See the Doctors They See” campaign created last year.
Following last year’s campaign, the ads featuring Coach Carroll will appear in several USC publications as well as in the printed football program. A video version will be shown in the Coliseum as part of The Doctors of USC injury update at the beginning of each USC home game.
Look for the print ads in and around the Coliseum and the Galen Center. And be sure to listen for radio spots from The Doctors of USC during USC football and USC men’s basketball games.