USC News

Menu Search

HSC agencies recognized for promoting campus

Two communication programs based at the Health Sciences Campus are gaining professional recognition by professional organizations.

The quarterly publication, USC Health, produced by HSC Public Relations, was honored with a Gold Award in the category of magazines by the Healthcare Public Relations and Marketing Association of Southern California (HPRMA).

The USC Care Medical Group�s campus-wide marketing committee won a Silver Award for The Doctors of USC advertising campaign from HPRMA.

A variety of health care organizations in Southern California, including UCLA, Cedar-Sinai, Loma Linda and managed care entities, competed for the awards. Entries were evaluated on achieving set goals and for cost-effectiveness. Judging was performed by communication professionals in the New Jersey area to eliminate local bias.

USC Health also was awarded a First Place Award of Excellence for a continuing external publication by a not-for-profit organization by the Public Communicators of Los Angeles (PCLA). The Doctors of USC campaign earned a Second Place Award of Excellence for its radio campaign.

PCLA awards recognize outstanding achievement in public relations, publicity and organizational communication originating in Southern California.

HSC agencies recognized for promoting campus

Top stories on USC News