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Annenberg School’s Broadcast Journalism Program Goes Digital

Sherrie Mazingo of the Annenberg School’s broadcast journalism program

photo: Irene Fertik

According to Sherrie Mazingo of the Annenberg School’s broadcast journalism program, students can’t wait to get their hands on the contents of the boxes behind her in this picture: more than $500,000 worth of state-of-the art video-editing equipment and software donated by the manufacturer, Avid Technology Inc. of Tewksbury, Mass. Students will use the computerized digital systems, six Newscutters and one Media Composer, to create the prize-winning “Impact” news magazine, Trojan Vision News and other projects.“It’s more than just a more efficient way to do a news story,” said Mazingo, the associate professor of journalism who created “Impact.” “It’s an entirely different way to approach a story. Students can load segments and call them up any way they want; they can not only do it faster, but they can also be more creative. And since Avid is now the industry standard, our graduates will need to know how to use this technology when they enter the workplace.” Avid spokeswoman Karen Chiacu said, “We chose USC’s Annenberg School for this gift because of its reputation, and because of the excellence of ‘Impact.’ We see this as an opportunity to put our equipment into the hands of the next generation of TV news professionals.” The new machines will be installed in the school’s new broadcast news and production center.

Annenberg School’s Broadcast Journalism Program Goes Digital

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